And for merchants it means preparing a Halloween sale. 

That’s a lot of costumes, decorations, and candy. 

But it’s not just typical holiday-related purchases people are making. Nor is it only Americans getting in on the action. 

While Halloween may be seen as a North American holiday, its origins relate back to Europe where it’s still celebrated as well as around the rest of the world. 

This means that savvy merchants worldwide are running Halloween sales regardless of what they sell. 

The ROI of email marketing needs no convincing. If you use it right, email can be the most effective digital marketing channel for your Halloween season as well. It can be a game-changer for your annual revenue. 

So to help you get inspired, we’ve curated this list of what we think are the best Halloween emails out there. 

First, let’s understand what kind of Halloween emails you should send.

What Kind of Halloween Emails Should You Send?

There are several types of Halloween emails. Right from the teaser email to last-chance emails, all of which are time-sensitive.

Halloween promotions and discounts

Announce special Halloween discounts or promotions on select products, encouraging customers to shop early for the best deals.

Product highlight emails

Showcase Halloween-themed products or bestsellers, such as costumes, decorations, or seasonal treats, with engaging images and descriptions.

Halloween gift guides

Curate a list of Halloween gifts, ideal for various recipients like kids, adults, or pets, making it easy for customers to find the perfect item.

DIY tips and ideas

Share creative ideas for Halloween costumes, decorations, or treats that incorporate your products, inspiring customers to engage with your brand.

Countdown to Halloween

Create urgency by reminding customers of the approaching holiday and suggesting last-minute purchases or limited-time offers.

Customer favorites and reviews

Highlight popular Halloween products and include customer reviews or testimonials to build trust and encourage purchases.

Interactive emails

Encourage customer participation by hosting a contest, asking them to share their Halloween looks or decorating ideas using your products.

Halloween-themed content

Share links to blog posts featuring Halloween recipes, decorating tips, or party ideas, driving traffic to your website while promoting products.

Last-minute deals

Send a reminder email featuring last-minute deals or exclusive offers for customers who haven’t yet made their Halloween purchases.

Post-Halloween follow-up

Express gratitude to customers after Halloween, offering them a sneak peek at upcoming promotions or new arrivals for the holiday season.

Halloween email examples to inspire your holiday season campaign

Now let’s take a look at some Halloween email examples that can inspire your email design as well.

The Halloween sale announcement email from J.Crew Factor

This is J. Crew Factory’s follow up email announcing details of their sale. 

After having got their customers excited to learn more details about their sale, this email will enjoy a decently high open-rate. The fact that people have to click through to their site to learn details about the sale also means it’ll likely have a great click-through rate as well. 

What makes this email stand out however is the clever use of copy. 

If you’ve ever been trick-or-treating then you’ll know the excitement of getting a full-sized candy bar which J. Crew now has you associating this feeling with their sale. 

The reveal your deal Halloween email from Loft

This is another example of a sale announcement where Loft has included an appealing call-to-action (CTA).  

The email itself is a good example of Halloween design with the orange background and contrasting black bats, stars, and moon. But what completes it is the “reveal your deal” CTA. 

The sale announcement will generate a decent amount of excitement itself but the prospect of revealing your own deals will be what gives people that extra push to get them to click through.

Kendra Scott ass an element of gamification 

In addition to how Kendra Scott subverts the traditional Halloween colors to match their brand while remaining Halloween-themed, what we like about this email is the gamification element.

Instead of simply listing which items are on sale, Kendra Scott invites customers to go on a treasure hunt on their website. This could be a lot of fun for their customers and is a way of getting people to engage with their store. 

It also has the advantage of getting customers to browse through their range where many people will likely find something they want to buy even though it mightn’t be on sale.

Keurig aligning everything with the holiday season mood

As we’ve already mentioned, it’s not just merchants selling candy, decorations, and Halloween costumes who hold sales. Regardless of what you sell, we’re sure that with some creative thinking you’ll be able to link it back to the holiday. 

This email from Keurig is a great example of exactly that. 

Coffee is certainly isn’t something people associate with Halloween but by playing on people’s fear of running out of coffee, Keurig has nonetheless made a connection. 

A few spiders are thrown in and some orange added for good measure as well. 

Kate Spade’s animated GIF email is definitely spooky

Many brands would prefer to steer clear of traditional Halloween imagery like Jack-o’-lantern, cobwebs, and ghosts that can come across as tacky.  

The email from Kate Spade however shows how these brands can still get in on the Halloween fun while staying true to their design language. It’s classy and elegant and importantly, on-brand. 

The animation thanks to the image being a GIF also helps grab customers’ attention and makes the email stand out in their inboxes. 

Maniology’s lastchance sale call

Again, you don’t want your Halloween email campaign to only consist of a single email. 

While we’ve talked about additional emails you can send at the beginning of your campaign like a sale teaser, this email from Maniology is an example of how you can close out your campaign. 

As your sale draws to a close, you’ll want to send a final last chance email to let your customers know that your sale is about to end. 

The countdown timer helps to amplify this sense of urgency and compel shoppers to take action right away. 

The Halloween email with a poll in it

Whoever thought embedding a poll in a Halloween email has got their email marketing right. Polls and similar interactive elements that make the user take an action or participate in the email increase engagement. 

If done right, they create a memorable event, which along with the season’s cheers can benefit the brand. 
Xumo, the on-demand streaming service embedded a poll in its email to maximize engagement. The email also features other usual recommendations and sections designed and presented with all the visuals befitting the Halloween mood.

The Halloween email with the smart email copy

Writing a spooky subject line is half the battle won for a Halloween email. The rest of the battle is on the copy and the visuals.

This particular email from Sea of Thieves, which is a popular game around pirates and their adventures has given the email copy a creative twist. The copy is heavy on wordplay with Halloween-related phrases and impressive imagery that is definitely impressive. 

The timely Halloween email from online food delivery service

What can an online food delivery service probably pitch for sale during Halloween?

Candies, of course! Lots of’em. 

Grubhub’s Halloween email is a minimal one-scroll long email with a colorful candy visual filling the screen and probably inviting the user to order some for themselves. 

The subject line also fits in perfectly to persuade the user. 

The Halloween email that wants to sell you themed products 

Fashion and Halloween go hand-in-hand. 

Dressing up in Halloween costumes is one of the top ways consumers celebrate Halloween, in addition to handing out candy and decorating their home or yard (NRF). 

Halloween costumes sell big and fast. The Cotton Bureau knows this very well and pulled the email lever to sell their Stranger Things themed t-shirts. A good example to emulate if your store has Halloween-themed merchandise that can pick up in demand during the season.

New product announcement in a Halloween email

Even the regular coffee cravings get a seasonal twist during Halloween.

Brewbike, which sells coffee made by students for students, used its Halloween email to market its limited period available Pumpkin Spice Brew (PSB).

The email features a simple product image with a strikeout text that highlights PSB along with a phone number for placing the order. 

Unlike other products, where the customer has to sign up or place an online order, the phone order makes a difference. 

A Halloween email announcing a special offer

Fiverr Learn’s Halloween email is simple, straightforward, and comes with an irresistible offer. 

It is a perfect example of how to drive home the message without beating around the bush.

Their announcement of 35% off on courses is loud and clear and is made persuasive with the CTA copy.

A Halloween email with an intriguing story

Most Halloween emails are tuned to sell a product or announce an offer. But, 8 AM Creative which is into marketing and web development used storytelling to garner interest about their offerings. 

The intriguing storyline with a catchy title sure can hold anyone’s attention.

If you have a service or an offering that is custom-made for customers, this example could work for you as well.

Leatherman – A Halloween-themed email with special offers for costumes

Leatherman sells multi-tools, knives and pocket tools. Products, which may not see a huge surge in demand during Halloween.

However, Leatherman gave it a clever creative twist to increase demand. They offered makeovers for the tools that they sell, specifically with Halloween themes. Customers also have the option to upload their images to customize their tools.

A good idea to follow, both for product-wise and communicating it via an email for Halloweeen. 

A Halloween email, especially for pets

Whoever thought Hallowen gifts are only for humans should correct themselves. Rover, which offers dog walking, boarding, and related services promoted tricks and toys from their P.L.A.Y through their newsletter.

Collaborating or partnering with other brands selling ancillary products/services is a good strategy to garner interest and maximize sales during Halloween.

Their email also does a great job in accomplishing both the motives. 

Tattly’s straight-forward email announcing a one-day offer

Halloween offers don’t have to be week-long. They can run for a day or a short period as well. It mostly depends on the target audience you are targeting and their needs. 

Tattly, which sells temporary tattoos, sent Halloween-themed tattoos with a 31% off through their email.

The email are also enriched with product cards highlighting slashed prices to persuade more sales. 

Buoy’s last-chance Halloween offer email

Let’s face it. Halloween promo emails may not entice customers in the first go. Sometimes customers need to be nudged multiple times before they can be convinced to take interest in an offer. 

Buoy’s last-chance Halloween offer, which was revised for more interest, is a good example to follow if you plan on sending last-chance emails.

They have also added a section that explains how the offer works and how to redeem it.

Halloween email that does content marketing right

Halloween emails are not only about sales and promotions. They can also be used to promote your content, especially if your business is dependent on it.

Fiton, the free fitness app shared a wide variety of recipes and promotions for their fitness courses through the email.

The email has a clear distinction between content and service promos, which makes it a good example for content marketing.

Airbnb’s Halloween email with a special focus on spooky stays

Airbnb doesn’t have to try hard to sell its stays, yet their email goes the extra mile convincing customers to book a spooky email.

We don’t know for sure if these stays really exist, but the use of imagery has always worked well for Airbnb.

It should work for your business as well if the product sells better through imagery and its experiences. 

Promoting Halloween recipes in style

Kraft Heinz Company, the fifth-largest food and beverage company in the world, has a portfolio of 8 billion dollar brands in its portfolio. 

Using email to promote the offerings of each product requires careful planning and execution. This particular Halloween email My Food and Family has done it right to promote Halloween specific fun dishes. 

They have also experimented with the CTA buttons to make them more engaging and persuasive.

Conclusion

Halloween is becoming an increasingly important sales event, not only in the United States but around the world. That’s why smart merchants and marketers are creating their own sales and email campaigns for Halloween. 

And now you hopefully have plenty of ideas and design inspiration for your own Halloween campaign. 

Of course, no email is complete without a compelling subject line. Especially when a third of your email list will either open or ignore your campaign based solely on its subject line. 

So to help you with your Halloween campaign even further, we’ve put together a list of over 125+ Halloween subject lines that you can get inspired by. 

Best of luck! 

The post 20+ Halloween Email Examples to Inspire Your Campaign appeared first on SmartrMail Email Marketing Blog.

While Halloween to most people is all about trick or treating, parties, and copious amounts of candy, merchants have another reason to be celebrating Halloween: opportunity to generate maximum sales.

According to the National Retail Federation’s annual Halloween consumer survey, consumer spending in the United States during Halloween is projected to reach $11.6 billion this year. This translates to about $104 spent by the average American adult.

So it’s not hard to see why merchants are offering Halloween deals to their customers to capture a slice of this pie. And given that email is the most effective marketing channel, it’s not hard to see why merchants turn to it. 

However, no email marketing campaign is complete without a captivating subject line. 

Especially when over a third of your email list will either open or ignore your email based on its subject line alone. 

So with your subject line having such a large impact on your open rates, we’ve curated this list of over 125+ great Halloween email subject lines. 

General Halloween subject lines

To start off, these are good multipurpose subject lines that you can take inspiration from. Generally what makes these stand out is how they incorporate an aspect of Halloween in the subject line copy. 

Some of them take things a step further by turning their subject line into a question which can be good for engagement and boost open rates. 

In general though, you’ll notice that most of these examples are short and sweet (you want to avoid your own subject lines from being too long) and it’s obvious that they’re for Halloween holiday-themed emails.

Hospitality

1. Motel 6: The best treat of Halloween

Fashion & Beauty

2. wet n wild: Be the Ring Leader this Halloween!
3. Fenty Beauty: You are cordially uninvited to the Halloween party
4. LOFT: BOO!
5. Rue La La: Scary-Good Deals. Creep it real.
6. COMRAD: Trick and/or Treat?
7. MeUndies: Have a Fang-tastic Halloween
8. Bobbi Brown: Our Kind of Halloween Mask
9. Sephora: Get Into the Spirit of Halloween with Spooky Sales

Accessories & Jewelry

10. Coach: 3 Scary-Good Bags To Buy Now
11. Paravel: Trick-Or-Treat Yourself

Home & Decor

12. Joybird: Trick-or-Treat?
13. Annie Selke: This is not a trick…
14. Home Depot: Haunt Your Home with Spooktacular Decor!
15. Walmart: Frighteningly Fun Savings: Shop Now for Halloween!

Food & Beverage

16. PetFlow: Check Out These Bone-Chilling Discounts!
17. Keurig: The Coffee You Want. When You Want It. No Tricks.
18. Subway: Trick or…
19. Chobani: Delicious Treats, No Spooky Ingredients.

Stationery & Gifts

20. Paper Source: Get These Spooktacular Best Sellers Before They Ghost!
21. Sugarfina: From Our Ghouls to Yours

Costumes & Specialty Retail

22. Spirit Halloween: Scare Up Some Fun with Halloween Costumes!

Lifestyle & Footwear

23. Rothy’s: In the spirit of Halloween.

Miscellaneous

1. Motif: Trick OR Treat? Why not both?

Subject lines with Halloween emojis

Including an emoji or two in your subject line is a popular tactic among email marketers to make their emails stand out in people’s inboxes. 

While this strategy can obviously be used for anything type of email, when it comes to Halloween the most popular emojis are the Jack-o’-lantern () and ghost (). 

Check out these subject lines with Halloween use the most relevant emojis and some others too.

Retail & Home Decor

1. Pottery Barn Kids: Pumpkin spice up your week with our Fall SALE!
2. Sears: Frightful delightful decor for Halloween
3. Old Time Pottery: October is Here! See these Spooky Savings for Halloween.

Beauty & Cosmetics

4. Memebox: Get Vamped Up for Halloween!
5. Case-Mate: Halloween Masks are Here! Protect Your Ghoul Gang — Shop Now!
6. Karity: Pre Halloween 2 day flash sale!
7. Kay Jewelers: Make this Halloween Boo-tiful with KAY

Food & Drink

8. Home Chef: Boo! We’ve resurrected our Halloween mystery deal!
9. Sugarfina: A SWEET fix for the Sunday Scaries
10. Salad Works: No tricks! Only treats! Enjoy DOUBLE points on all purchases today, 10/31!

Toys & Collectibles

11. The Bradford Exchange: BOO Mickey Mouse and Friends Scare Up Fun for a Glowing Disney Halloween

Fashion & Accessories

12. Wanderer Bracelets: This is Halloween
13. Blippo Kawaii Shop: Kawaii Halloween! No Tricks… Only Treats!

Games & Entertainment

14. 365Games: What? Halloween already?
15. SwipeStox: Happy Halloween!

Tea & Beverages

16. David’s Tea: Halloween costume = Free tea

Deals & Savings

17. Savings.com: Scary Savings! Get Ready for… HALLOWEEN
18. Sears: TODAY ONLY! Play the Trick-or-Treat game … if you dare

Retail & Home Decor

19. Angara: Halloween Treats: Disappearing in 6 Hrs
20. Lovepop: Our Halloween designs are quickly vanishing
21. Spirit Halloween: Don’t Miss Out: Last Chance for Halloween Deals
22. Party City: Final Hours: Halloween Sale Ends Soon
23. Walmart: Last Call for Spooktacular Savings
24. H&M: Last Chance for Our Halloween Collection
25. Kohl’s: Only Hours Left for Our Halloween Sale
26. Amazon: Final Countdown: Halloween Discounts Disappear Soon
27. Home Depot: Last Chance to Haunt Your Home
28. JCPenney: Final Hours for Our Halloween Savings
29. Bed Bath & Beyond: Act Fast: Halloween Deals Disappear at Midnight

Food & Beverage

30. Weight Watchers: No Tricks, only hours left to get this treat!
31. Dunkin’: Last Call for Halloween Treats

Fashion & Accessories

32. Wanderer Bracelets: LAST CHANCE before the Halloween Collection disappears!
33. Road Runner Sports: You’ve Got 2 More Days To Treat Yo Self
34. Forever 21: Don’t Miss Out: Final Chance for Halloween Styles
35. Shein: Time’s Almost Up: Halloween Sale Ends Tonight
36. Old Navy: Last Chance for Frighteningly Good Offers

Health & Beauty

37. Ulta: Trick or Treat Yourself: Last Chance for Halloween Offers

General Retail

38. Maniology: Beware: Halloween Sale Ends Today
39. CVS: Last Chance to Grab Halloween Essentials
40. Walgreens: Don’t Wait: Halloween Deals Expire Tonight
41. Etsy: Halloween Sale Ends Soon: Get It Before It’s Gone
42. Bath & Body Works: Final Day for Halloween Specials

For more emoji usage tips, check out our guide on using emojis in subject lines here.

Email Subject Lines for Halloween Offers and Promotions

Many stores that are holding a Halloween sale will go right ahead and mention the offer in their email’s subject line. 

If your offer is compelling enough this will help with getting customers to open your campaign.

Your subject line is prime real estate to shout out Halloween-specific offers and promotions that the email could be carrying. Check out these subject lines from popular brands. 

Fashion & Beauty

1. Gorgeous Cosmetics: Just for you! ? Halloween Sale! 30% OFF storewide?
2. Lip Smacker: All Treats, No Tricks! 30% Off All Halloween Balms!
3. Attitude Clothing: ? ? 15% OFF EVERYTHING ends at midnight!
4. Nine Line Apparel: [Halloween Flash Sale] – FREE Domestic Shipping offer!
5. Kapten & Son: ? HAPPY HALLOWEEN | Get an exclusive 10% discount on your favorite styles – only for 24h!?
6. Effy Jewelry: No Tricks, Just Treats! Extra 31% Off Today Only
7. MANGO: Happy Halloween! 30% off all shirts ends today

Home & Decor

8. Overstock: Halloween Flash Sale We’ve Switched Up Your Coupon! Get $30 off Now!
9. Pottery Barn: ? Your Halloween Treat ? FREE SHIPPING (ends tomorrow!)
10. Target: Spooktacular Savings: Buy One, Get One 50% Off on Halloween Décor
11. Michaels: Wicked Deals: Up to 40% Off Halloween Decorations
12. Crate & Barrel: Halloween Countdown: Daily Deals Leading Up to Halloween
13. Bed Bath & Beyond: Creepy Clearance: Up to 60% Off Past Halloween Items
14. Costco: Haunted Halloween Bundle: Save $15 on Select Items

Food & Beverage

15. Home Chef: Happy Halloween! ? Take 50% off your first box

Retail & E-Commerce

16. Puffy: Freaky savings this Halloween – Save $300
17. Naturasil: BOO! Scary Savings Alert – Get 25% off your entire order!
18. Shein: Halloween Flash Sale: 25% Off Sitewide
19. Amazon: Last-Minute Halloween Sale: 15% Off All Items
20. H&M: 50% Off Halloween Costumes: Limited Time Only
21. Old Navy: Spooky Savings: Buy One, Get One Free on Select Items
22. CVS: Halloween Treats Sale: 20% Off on Sweets and Treats
23. Walmart: October Treats: Buy More, Save More on Halloween Items
24. Lush: Limited Edition Halloween Collection: 20% Off
25. Boohoo: Fright Night Discounts: 15% Off Sitewide

Footwear & Accessories

26. Hunter Boot: Ends Today! 20% Off Kids For The Spooky Season

Costumes & Specialty Retail

27. Party City: Halloween Costume Sale: Up to 50% Off
28. Spirit Halloween: Hauntingly Good Deals: 30% Off Selected Costumes

Retail & E-Commerce

29. Target: Get Ready for Spooky New Arrivals!
30. Wayfair: Hauntingly Good New Arrivals – Just in Time for Halloween!
31. Amazon: New Arrivals for a Wicked Halloween!
32. Kirkland’s: It’s Here! Our Halloween Collection Is Spooktacular!
33. ModCloth: Limited Edition Halloween Must-Haves – Available Now!
34. Crate & Barrel: Don’t Miss Our Spine-Tingling Halloween Collection!
35. Bed Bath & Beyond: Haunting New Arrivals Just in Time for Halloween!
36. JCPenney: Our Halloween Collection Is Here – Don’t Miss Out!
37. Costco: Shop the Spookiest New Styles for Halloween Now!

Fashion & Apparel

38. Old Navy: New Spooky Styles Are Here – Shop Now!
39. H&M: New Halloween Collection – Trick or Treat Yourself!
40. Forever 21: Spooky New Arrivals Just Dropped – Get Yours!
41. Zulily: Frighteningly Fabulous: New Collection Inside!
42. Anthropologie: New Halloween Styles That Will Give You Chills!
43. ASOS: Fresh Spooky Picks for Your Halloween Wardrobe!
44. SHEIN: Eek! Our Spookiest New Arrivals Are Here!
45. Boohoo: New Arrivals That Scream Halloween!

Beauty & Cosmetics

46. Sephora: Boo! Don’t Miss These Limited-Edition Halloween Drops!

Home & Decor

47. Pottery Barn: Wickedly Wonderful New Arrivals Await!
48. ShopDisney: Special Halloween Collection: Now in Stock!
49. Walgreens: Get Your Ghoul On with Our New Halloween Collection!

Footwear & Accessories

50. Lush: Creep It Real with Our Latest Halloween Pieces!

Department Stores

1. Macy’s: New Collection: Haunt Your Wardrobe with These Styles!

Halloween-Themed Subject Lines for Last-Chance Offers

If you’ve read our article on the best Halloween emails, you’ll know that we recommend sending more than one email as part of your Halloween campaign. 

You’ll also know that a good idea for the final email in your campaign is a ‘last chance’ or ‘final reminder’ style email that compels your customers to take action before it’s too late. 

These are subject lines from that style of last-minute Halloween email.

Lifestyle & Fashion

1. Angara: Halloween Treats: Disappearing in 6 Hrs ?
2. Lovepop: Our Halloween designs are quickly vanishing ?
3. Wanderer Bracelets: LAST CHANCE before the Halloween Collection disappears!
4. Road Runner Sports: You’ve Got 2 More Days To Treat Yo Self
5. Busuu: Last chance: It’s Time For Half Price Halloween
6. Spirit Halloween: Don’t Miss Out: Last Chance for Halloween Deals
7. H&M: Last Chance for Our Halloween Collection
8. Kohl’s: Only Hours Left for Our Halloween Sale
9. Ulta: Trick or Treat Yourself: Last Chance for Halloween Offers
10. Michaels: Spooky Savings End Today: Shop Now
11. CVS: Last Chance to Grab Halloween Essentials
12. Walgreens: Don’t Wait: Halloween Deals Expire Tonight
13. Etsy: Halloween Sale Ends Soon: Get It Before It’s Gone
14. Bath & Body Works: Final Day for Halloween Specials
15. Forever 21: Don’t Miss Out: Final Chance for Halloween Styles
16. Old Navy: Last Chance for Frighteningly Good Offers

Home & Garden

17. Home Depot: Last Chance to Haunt Your Home
18. JCPenney: Final Hours for Our Halloween Savings
19. Dunkin’: Last Call for Halloween Treats
20. Target: Hurry! Halloween Savings End Tonight
21. Party City: Final Hours: Halloween Sale Ends Soon
22. Amazon: Final Countdown: Halloween Discounts Disappear Soon
23. Shein: Time’s Almost Up: Halloween Sale Ends Tonight
24. Bed Bath & Beyond: Act Fast: Halloween Deals Disappear at Midnight

How to Write a Killer Halloween Email Subject Line

Using emojis in your Halloween subject lines can be tricky. Over-use could lead to getting more abuse complaints or reduce your open rates. The right usage will grab attention and improve open rates. 

Is there a cheat code to master emoji usage in Halloween subject lines? Follow these best practices.

Limit emoji usage to emoji per subject line

Use no more than one emoji in a subject line. Overuse of emojis can appear gimmicky or manipulative and could hurt your open rates. Find the right balance between being engaging and professional.

Position emojis at the end of the subject line

Research suggests that placing emojis at the end of subject lines can improve open rates. For Halloween-themed emails, emojis like (Jack-o’-lantern), (ghost) chocolate () and moon () emojis could serve as a fun yet strategic element to cap off the subject line.

Ensure the subject line is strong without the emoji

Emojis should amplify an already well-written subject line. If the subject line is weak, adding an emoji won’t help. 

Always focus on creating a compelling message with your subject line first. An emoji is only an optional and additional decor to your subject line. 

Segment your audience

Use emojis strategically based on audience preferences. Not all your audience segments might appreciate emojis in subject lines.

For example, if you are catering to a serious crowd, like chief officers of specific functions, emojis in subject lines would be more off-putting than encouraging.

On the contrary, gen Z customers would be more likely to relate to and open an email with emojis in them. 

Segmentation and personalization help increase the relevance of your message, ensuring that emojis resonate with the right group of customers.

Avoid using emojis in serious or non-festive contexts

Emojis are more suitable for fun, promotional emails rather than serious communications. In a Halloween context, they should align with the festive tone and not distract from the main message.

Create Halloween Email Marketing Campaigns with SmartrMail

By now you should have plenty of ideas for potential subject lines to use with your Halloween campaign. 

You might even have multiple ideas that you want to try.

Luckily, SmartrMail has A/B testing tools which make trying out multiple subject lines easy. You can start A/B testing emails you send with SmartrMail right now by starting a 15-day free trial. 

If you find yourself wanting more help with writing subject lines, we’ve also got a detailed guide that includes email marketing tips on using call-to-actions, subject line length, and more. 

And if you haven’t created your email yet, we’ve got a collection of Halloween email campaigns that will help inspire your own email design.

Best of luck with your email campaign! 

The post 125+ Scary-Good Halloween Email Subject Lines for Your E-Commerce Store appeared first on SmartrMail Email Marketing Blog.