Easter is one of those holidays that creeps up on marketers every year and serves as a wake-up call for how quickly the year is progressing.

It’s also one that’s important not to overlook. Not only is a great chance to connect with your customers, but it’s also a lucrative sales opportunity.

And with Easter coming early in 2021 (April 4th for Easter Sunday), it’s no wonder email campaigns are already starting to appear in people’s inboxes. 

So if you haven’t started thinking about your own Easter campaigns, now’s the time to, pardon the pun, hop to it. 

Why send an Easter sale email?

Before getting to the emails though, it’s worth going through exactly how much of an opportunity Easter is for marketers. 

According to the National Retail Federation, 4 in 5 Americans celebrate Easter with the average adult spending $151 on Easter-related purchases totaling nearly $20 billion nation-wide.

This makes Easter the fifth largest holiday in terms of sales in the US. In the UK, the figures are even more impressive with Easter being the second largest sales holiday just behind Christmas.

And it’s not just Easter eggs and bunnies people are purchasing either. 

Over $3 billion is expected to be spent on clothing and a further $3 billion on non-food or candy gifts.

Easter email design inspiration 

So now that you hopefully see the great opportunity Easter presents for your store, let’s get to the examples of past Easter campaigns.

1) Rifle Paper

Rifle Paper’s email is a perfect example of a typical Easter campaign. 

There’s an Easter egg front-and-center, a 10% off Easter offer, flowers to reference the changing seasons, a call-to-action to “Shop Easter,” and even a cheesy “eggcelent” pun. 

If you’re just looking to send a standard Easter email, this example provides a good template to work off. 

2) Thornton’s

Unlike most Easter email campaigns, this email from Thornton’s was sent well before the Easter weekend. 

That’s why it invites subscribers to take a ‘sneak peek’ of that year’s Easter collection. This kind of Easter promotion can make customers feel valued and has a degree of exclusivity. 

If you still have time, getting an early teaser style email out to your customers is a great way to boost engagement. You’ll then obviously want to follow this up with your more standard Easter emails as the weekend approaches.

3) Hotel Chocolat

Hotel Chocolat’s email is another example of a standard Easter campaign. Except, instead of opting for cartoon images of Easter bunnies and eggs, they’ve kept their design high-end. 

This shows you can get in on the Easter action regardless of where you position your brand.  

4) Criquet

Criquet’s email campaign shows that your Easter marketing campaigns don’t necessarily need eggs or bunnies to emphasize the holiday and that you can hold an Easter sale regardless of what you sell. 

Instead, this campaign taps into the related changing seasons and spring themes with its pastel colors and product choice. 

The email still maintains an Easter theme with the copy like ‘egg hunts’ and the ‘hop to it’ call-to-action.

5) Rituals

Another campaign that again shows that you don’t have to sell Easter eggs or hot cross buns to send an Easter email, this example from Rituals adds a bit of interactivity to the customer experience.

Instead of just funneling people through to the same gift finder landing page, customers are able to select between three different price points. This produces more tailored results which will help improve conversion rates.

It doesn’t have to be different price points either. It could instead be links to different collections or, if you’re also doing a gift finder you have people choose who they’re purchasing for (wife, husband, friend, child, etc.).

6) Scandic

Scandic’s campaign is an excellent example of tapping into people’s feelings during the holiday period and presenting your offering as a solution. 

In this case, that’s people feeling exhausted by having to buy Easter eggs and setting up hunts for their children, visiting friends and family, or whatever else might be tiring people out. Scandic then positions their hotels as the perfect solution for some rest and relaxation. 

All of this is communicated through their great use of imagery which also keeps the email Easter themed.

7) Frank And Oak

Not all last-minute emails have to be half-baked or a slapdash effort. 

It can actually be quite powerful to send the last email in your campaign on the last day of your sale as a ‘final chance’ style reminder. 

These types of emails are great at triggering people’s fear-of-missing-out (FOMO) which can often be enough to push any wavering potential buyers across the line. 

This particular email also ups the sense of urgency by including a countdown timer showing exactly how many hours, minutes, and seconds are left of the sale. 

8) COVID easter email

Easter 2020 was severely impacted by COVID and for a lot of people, Easter 2021 will be too. 

Depending on what COVID regulations and business restrictions have been like for your region, you might want to consider sending a simple update email just to keep your customers in the loop like with the example above. 

This can be particularly useful to ensure that people know you’re open for business so you don’t lose out on any sales because people assumed you were closed.

9) DJI

DJI’s email is a perfect example of how any brand can create a simple yet effective Easter campaign that’s easy to understand. 

There’s no fluff and no detailed product jargon despite the technical nature of their products because that’s not needed in the email. It can be found on their website. 

Instead, the email is distilled to just the essence points: when the sale is, how much you can save, and a call to action. 

10) PSD2HTML

A not-that-uncommon Easter marketing idea stores sometimes implement is a site-wide Easter egg hunt on their website. 

Customers who find an Easter egg are then rewarded with a special offer. 

While this requires more work on their part, it also gets them exploring your site more and coming across products or services that they likely didn’t know about before. 

This makes virtual egg hunts a great way to get more people visiting your site and increasing their knowledge of what you offer.

Wrapping up

Easter is a great opportunity to hold a sale and connect with your audience. 

Not only is it a widely celebrated holiday, but it is also one of the biggest events of the year in terms of sales. 

And now that you have plenty of email inspiration to work with, it’s time to start creating your own Easter email campaign. 

After you’re finished with the email, be sure to give it a great Easter subject line as well.

If you’re still looking for more email inspiration, check out the Easter collection Really Good Emails has put together.

The post 10 Easter Email Marketing Campaigns to Inspire Your Own appeared first on SmartrMail Email Marketing Blog.

What’s the most important part of your Easter email marketing campaign?

The call to action? The email design? How about the copy? 

All of these things are undoubtedly important, but most of the time they won’t even matter if you don’t get your subject line right.

Why? Because a third of your email list decides to open your email or not entirely on your subject line. 

That’s why we’ve curated this list of over 100 Easter subject lines from past email campaigns. To help give your Easter email campaign the best chances of success. So feel free to use them as inspiration for your own subject lines. 

COVID-19 Easter Email Subject Lines

There’s no denying that the current COVID-19 (coronavirus) pandemic is having an impact on how brands adjust their email marketing. 

When it comes to your subject line, it’s probably best to play it safe this Easter by not encouraging gatherings or anything that goes against public health advice. 

In that spirit, here are some subject lines Brands have sent for this Easter that address the pandemic. 

• ?? [name] you can still enjoy an amazing Easter at home! ?? – Save On Foods
• ? Enjoy your Easter Staycation with RACO + 20% Off Sitewide ? – RACO
• Buy online, stay safe and save £20 on New Styles with our Easter Offers! – Wider Fit Shoes 
• #StaySafe! Shop all you need to make Easter at Home memorable – Jumia
• Easter in Quarantine: 10 Ideas to Celebrate Meaningfully at Home – Compassion International

Read more: Email marketing during the COVID-19 pandemic.

Early Easter Email Subject Lines

It’s always good not to leave things until the last day to send your email. 

By getting your Easter email out early, you’ll have a better chance of getting people’s attention before their inboxes become flooded with all your competitors’ emails. 

• Early Access To Our Easter Sale ? The Spring Issue – Content Beauty & Wellbeing
• 25% off everything – your early Easter treat. – Hobbs
• Shop early for your Easter essentials – Bunnings Warehouse
• The Easter bunny is arriving early…10% OFF + FREE gift – Madeleine Fashion
• As Easter approaches, we have special savings for you – Wex Photographic
• Early Easter SAVINGS Sale! Extra 40% OFF! – Southern Marsh

Announcing a Sale

If you’re going to have an Easter sale, you’ll want to announce it to your subscribers. Which means you’ll want to include it in your subject line. 

• ? Hop to it… our Easter Sale is here – up to 40% off* – Silver Cross Australia
• NOW LIVE: Easter Sale 2020—Up to 77% off Citizen, Chopard & much more – Jomashop
• Get Up To 50% OFF – Easter Sale On NOW – Amart Furniture
• Our Easter Sale is now on! – BT Shop
• Easter Showbags Are Now Online – Rivers
• Our Egg-citing Easter Sale Event Starts Today – Lighting Direct 
• Cracking Easter Offers Now Available! – Lyco UK
• ? Easter SALE Starts Today!? – ProCook
• Easter Greetings: VIP Access to our Seasonal Sale ? – Interiors Online
• Easter Sale is Live Now! Get 30% Off Storewide – Elite Sports
• The Easter Sale starts today! – Orvis

Sale Subject Lines

You shouldn’t go quiet after announcing your sale. By sure to follow up with at least one extra email reminding people of your sale. 

• Easter Sale – Save up to 30% – 7 days only – MILK Books
• ? Get An EXTRA 20% OFF These Easter Approved Styles! Sale Ends Soon, Hurry! – Heidi Daus
• Cop up to 50% off with our Easter Offers! ? – JD Sports Fashion
• Easter Extravaganza Sale – Up To 68% OFF! – Swords Swords
• Looking for an Easter treat? | Save up to 58% – Gifts to You
• Easter Sale: 80% OFF +Extra 10% Off – Romwe
• Spring pieces you’ll love + Easter offers up to 70% off – Secret Sales
• Hop to the sale! Up to 50% off Easter Treasures – Uno Alla Volta
• 20% OFF: Fill your basket with Easter deals! – ProFlowers
• Easter Sale | Save Up To $40 On Skincare! – Skin Care by Alana
• Any bunny want to save $20? – Chadwicks
• 50% off on all shoes | 48h Easter Treat – Odd Molly
• Easter Sale | Take a further 20% off sale items – StyleTread
• Our Biggest Easter Offer Ever! – Muvi
• Easter is this Sunday! Pick Your Promo! – Cookies by Design

Mentioning Delivery

When it comes to sale events, a lot of people want to know about how they’re going to get their orders. Especially if you’re selling online. 

If you’re sweetening the deal with free delivery, mention this in your subject line. You can also include your shipping deadline for delivery before Easter to instill a sense of urgency and get people to open your email straightaway.

• Order for Easter with FREE Delivery – Giordano’s Pizza
• Guaranteed delivery for Easter ends Wednesday 2pm EST – 1800 Bakery
• Get Hopping for Easter Delivery – The Swiss Colony
• Order by 3pm PT for Easter Delivery! ? – M&M’s 
• Extra 25% off during Easter Sale! Plus Free 2 Day Shipping! – Tennis Express
• The best Easter treats, shipped right to your doorstep! – Harvard Sweet Boutique
• Hop to It! Get it by Easter with 2-Day Shipping. – Paper Source
• Final 2 Days for Easter Delivery – D’Artagnan
• Easter Shipping Deadline is Coming – Dana’s Bakery

Last Minute

As your Easter sale comes to a close, it’s worthwhile sending a final, last chance email. This creates a sense of urgency as shoppers don’t want to miss out on a deal. 

• Last chance for free Easter delivery! – Ethel M Chocolates
• THIS IS IT – Last Day for shipping by Easter – Peeps and Company
• Ends tomorrow: $5 Expedited Shipping for Easter – Lovepop
• Time’s Running Out! Order Easter Gifts in Time for Sunday. – Paper Source
• Last Day for Expedited Easter Delivery – Wisconsin Cheeseman
• Easter sales are hopping away this evening. Hurry! – Party Lite
• Our Easter Sale Ends Today! – Christmas Central
• Last Day for 15% Off + Free Shipping by Easter! – Fairytale Brownies
• Ends at Noon! FREE Upgrade for Guaranteed Easter Delivery – Hale Groves
• One day left! Have everything for Easter delivered with $9.99 shipping. – Harry & David
• FINAL HOURS for Easter Delivery! – Jackson & Perkins
• 50% off is hoppin’ away in just hours. – Lane Bryant
• Wait, is it Easter already? How to get top-notch hot cross buns delivered asap – Time Out
• Easter Hampers, last chance to order TODAY – The East India Company
• Hours Left! Order by 1pm ET for Delivery in time for Easter. – GODVIA

Subject Lines with Emoijs

Adding an emoji to your subject line is a great way to make it stand out in people’s inboxes. 

When it comes to Easter emails, the most popular emoji choice by far is the hatching chick (?). 

In line with Easter-themed emails, a bunny (?) and egg (?) are also popular choices. To give your email an even better chance at standing out, trying using other emojis related to the broader idea of spring and new life, such as a flower (?).

Below are some examples of subject lines that have used emojis in the past. 

• Make the best of your Easter! ? – Don Roberto Jewelers 
• Enjoy Easter at home and cooking memorable recipes! ?? – The Spice & Tea Exchange
• Our Sweetest Selection this Easter ? Jewellery Gift Ideas For You – Embella Jewellery 
• ?Egg-clusive Easter Sale – up to 40% OFF ? – Ben Sherman
• Hop to it! Find Easter savings for every bunny ? – Coupons.com
• Chirping For Easter Flowers and Gifts ?? – 1300 Flowers
• Easter Dresses Just in Time! Shop Now for 15% Off + Free Shipping ? ? – DM Fashion
• Artsy Easter! ? – Sleek Magazine
• 30% off – An Easter gift from us! ? – Beko
• Easy For Easter ? Gift Cards [Save $25] – Yard Freaks
• Peep This! ? Suh-weet Easter Basket Treats – Pure Bar
• ?? Easter Bunny Bonus Gift With Purchase – Spellbinders
• ? It’s Easter Basket Time! ? – Carabello Coffee
• 25% OFF our EASTER collection ? – Itty Bitty Toes
• Easter Sale ?? 30% Off Site wide ?? – Indie and Harper
• ? Easter Deals Inside! ? – Canvas Champ
• Gear Up in Time for Easter ? – Got Vape
• ? Want To Save An EXTRA 20% For Easter? – Heidi Daus
• ? Easter At Home | Online Courses To Egg-Cite – Buy A Gift (UK)
• Last Chance ? Mega Easter Sale – Oobi Baby
• Final hours for free shipping on custom Easter gifts – Ethel M Chocolates
• ?Sweet Treats and Easter Essentials – Woodman’s
• An Easter surprise is waiting for you! ? – Oatbox
• Save BIG on Easter gifts! ? – Poo-Pourri
• ? Keep Easter Blooming With Up To 40% Off ? – ProFlowers
• Put a smile on their face this Easter ? – Marisota
• Last Chance for Easter ? – Jacques Torres Chocolate
• Are you ready?! For our 2020 Easter Collection ? – BaxterBoo

Read more: Guide to including emojis in your subject line.

General Subject Lines

If you’re still looking for some ideas or inspiration, here are some general, all-purpose Easter subject lines that might fit your needs. 

• Because the Easter Bunny’s still hoppin’ – Baskin-Robbins
• Our Easter Treat For You – Katies
• Celebrate Easter anywhere with gifts for every budget. – Venus et Fleur
• A Special Sale For The Love Of Easter – Love Shack Fancy
• Don’t miss out on these egg-cellent Easter sweets! – Rocky Mountain Chocolate Factory
• Easter baskets are here for a limited time!! – Nfinity Athletic
• Happy Easter Lift Up Some Bunnies Spirits – Fashionable Canes
• Canned Tuna Recipes We Need Right Now + 75 Easter Faves – Food Network Favorites
• Easter Made Easy for Your Family – Allrecipes
• Easter baskets for the family starting at $1. – Dollar General
• Celebrate Easter with those you love – Day’s Jewelers
• Cheerful decor ideas for Easter at home – Tulip Color
• Making the most of Easter at home – Marks & Spencer
• Build the Perfect Easter Basket! – Rare Device
• Make The Most Of Easter – Hunter Boot
• Indulge yourself this Easter – Anya Hindmarch
• Brighten up somebody’s Easter with Bloom – Bloom
• Easter Baskets & Eggs Sure to Warm Hearts – Chelsea Market Baskets
• The Easter Gift Guide – Zoo Fashions
• Sharing Easter Memories – La-Z-Boy
• Easter EATertainment at home – Cadbury
• Get your Easter dress fix – Wallis Fashion
• Bundles of Easter Fun! – Blue Diamond
• Easter holiday looks – Rodebjer
• Make Easter Even Sweeter – Eddie V’s Prime Seafood
• Hilariously we nearly forgot about Easter – but worry not! – My Small World Toy Store
• Crack Open Easter Savings Before They’re GONE! – My Name Necklace
• Are you ready for Easter? – Lindt
• Did Some Bunny Say Easter? – Goodsey
• Easter Gifting – Free Gift With Purchase! – Keeneland
• Your Easter weekend sorted – Oliver Sweeney
• A new dish for a delicious Easter – Soulara

Your own Easter email 

Having gone through over 100 Easter subject lines, you should have plenty of ideas in mind.

If you find yourself wanting more help with writing subject lines, we’ve also got a detailed guide that includes email marketing tips on using call-to-actions, subject line length and more. 

For inspiration for the rest of your campaign, check out our collection of Easter email marketing campaigns here.

Best of luck with your email campaign! 

The post 120 Tried & Tested Easter Email Subject Lines appeared first on SmartrMail Email Marketing Blog.