And when you look at the stats behind Mother’s Day, it’s no wonder that email marketers are already sending Mother’s Day emails. 

Mother’s Day is actually the second-largest spending holiday in the US and this year more than 8 in 10 consumers will celebrate Mother’s Day, spending an average of $205 on gifts.

And it’s not just flowers and brunches consumers splash out on either. 

A third of shoppers are planning to purchase clothing, 25% homewares and books, and another 19% electronics. So don’t feel like you can’t get in on the Mother’s Day action. 

Online merchants are also in a particularly good position to make the most of the holiday with over half of consumers planning to do their shopping online.

So to help you make the most of the opportunity Mother’s Day presents, we’ve put together this collection of the best Mother’s Day email campaigns from previous years. 

We’ve also made sure to include a variety of different email designs and strategies to give you plenty of inspiration and ideas to go away with. 

Mother’s Day email examples

1)Tom’s example of a typical Mother’s Day email

Tom’s campaign is your typical example of a Mother’s Day email. 

It’s got all the main elements: product imagery, interesting copy, and a clear call-to-action (CTA) button that directs people to their store. 

Although it’s not a sale email with no mention of any offer or discount, if you’re looking for a good example of a Mother’s Day campaign to base yours on, this is it. 

If you are running a Mother’s Day sale, then you’ll definitely want to include it in your email as well. 

2) Steven Alan’s creative use of copy

This campaign from Steven Alan is another example of a typical Mother’s Day email. 

While the addition of products in the email will help entice customers to click through to their store, what makes this email stand out from other Mother’s Day campaigns is its creative use of copy.

Suggesting that their customers thank their moms for ‘carrying them’, ‘watching over them’, and ‘tying their shoes’ lets them tie their products into the campaign nicely. 

3) Brilliant Earth’s email gift guide

Many Mother’s Day emails will include a link to their online gift guide or include a sample of products from different price points or for different kinds of moms. 

Both of these are great strategies especially when people tend to struggle with coming up with gift ideas on their own. 

Brilliant Earth however has taken things a step further with their gift selector quiz. 

Based on their answers to a few questions about their moms, customers are recommended a particular selection of gifts. 

While the end result isn’t much different from a simple gift guide, including a product recommendation quiz will increase engagement with your email campaign and make your customers feel like your recommendations are more personalized to their moms. 

4) Artifact Uprising’s staff picks Mother’s Day email

Artifact Uprising has taken a different approach to providing their customers with gift ideas in their Mother’s Day email. 

Instead of just including a sample of products as a gift guide, they’ve gotten some of their staff to showcase what products they’re buying for Mother’s Day. 

Not only is this a creative idea that few other stores will implement but it also adds a personal touch to their email campaign. 

The other great thing about this email is how it includes who the staff members are purchasing the gifts for. This shows it’s not just mothers people buy for on Mother’s Day, but also wives, sisters, and anyone who fills a motherly role. 

5) Everlane’s free shipping campaign

Free shipping can be an incredibly enticing offer, especially when shipping costs are one of the leading reasons for online cart abandonment. 

So it’s no wonder then that Everlane has decided to offer free fast shipping to their customers to ensure their gifts arrive in time for Mother’s Day. 

This Mother’s Day special will be particularly tempting for those last-minute shoppers who have left purchasing Mother’s Day gifts late again. 

The other great thing about this email is how it showcases candid photos of moms. This adds a personal and heartfelt touch to what would otherwise be a fairly uninspiring email.

If you’re planning to send an email about free shipping, you’ll want to check out our collection of free shipping subject lines to help boost your open rate.

6) Jo Malone’s shipping deadline email

Whether you’re offering free shipping or not, one of the biggest frustrations shoppers face with purchasing gifts online is making sure they arrive in time. 

To help alleviate this problem, Jo Malone has included a fixed cutoff time for customers to place their orders by to ensure delivery before Mother’s Day. 

This gives shoppers peace of mind and can save you having to answer customer inquiries about whether their order will arrive in time and dealing with upset customers who ordered too late. 

For more tips and inspiration, check out our post on shipping deadline emails here. 

7) Michael Kors’ heartfelt Mother’s Day message

Michael Kors’ Mother’s Day email is an incredibly simple campaign that just includes a happy Mother’s Day message. 

This is a simple email that you can easily replicate and send on Mother’s Day itself. 

While it may not generate that many sales compared with a more traditional Mother’s Day sale email, the benefit lies in how it strengths your brand with your customers. 

8) Yellow Leaf’s sale email with countdown timer

Yellow Leaf’s Mother’s Day email is an example of a campaign that’s focused on generating sales. Especially with the countdown timer at the bottom. 

Literally counting down the seconds until Mother’s Day and when your sale ends is a great way to create a sense of urgency and compel shoppers to visit your store and make a purchase. 

To create your own countdown timers, you can use a free service like Sendtric which gives you an HTML snippet you can then include in your campaigns. 

9) TJ Maxx gift card email

Sending a gift card that people can use electronically is the savior of choice for those who have left shopping for Mother’s Day gifts too late or just completely forgot. 

This makes this email from TJ Maxx a great option to send on Mother’s Day. Especially if you’re online-only and don’t have a physical store people can duck into. 

Just make sure to send it early in the morning on Mother’s Day or the night before when people are panicking the most.

10) Puma’s Mother’s Day drawing email

If you’ve ever felt you can’t match the email design of the bigger brands, don’t.

This Mother’s Day email from Puma shows that you don’t necessarily need great imagery to send a great campaign. 

Granted, you’re probably not going to get away with a children’s drawing for any other campaign, but there’s no reason you can’t go with one for Mother’s Day like Puma. 

The rest of your Mother’s Day email campaign

Hopefully you now have plenty of inspiration for what to include in your Mother’s Day emails. 

But email marketing is more than just sending great emails.

To ensure your emails get opened and read, you need to give them a compelling subject line that will stand out in your subscribers’ inboxes. 

Especially when a third of your email list decides whether to open your email or not based entirely on its subject line. 

Luckily, we also have a collection of Mother’s Day email subject lines to help your campaign succeed. 

The post The 10 Best Mother’s Day Email Marketing Examples & Ideas appeared first on SmartrMail Email Marketing Blog.

You, of course, already knew that. Mother’s Day has long been associated with gifts of flowers and brunches. But what you might be surprised to learn is that Mother’s Day is the second largest U.S. spending holiday. That means consumers will spend more on Mother’s Day than other holidays such as Valentine’s Day.

This presents a massive opportunity for retailers – and they know it. There’s no surer way of knowing that Mother’s Day is just around the corner than receiving email campaigns in your inbox telling you just that.

What starts off as a trickle of email newsletters quickly turns into a torrent however. This makes getting your own emails to stand out in subscribers’ inboxes much more difficult.

So how do you get people to open and read your Mother’s Day email?

The difference between someone opening your email or not ultimately comes down to its subject line. So in the spirit of improving your open rates, here’s a curated collection of great Mother’s Day email just line examples.

Feel free to use any of them as inspiration with your own marketing campaigns.

General Mother’s Day Subject Lines

• Mother’s Day Sale
• Happy Mother’s Day!
• Mother’s Day is Coming
• Find Mom the Perfect Mother’s Day Gift
• Great Gifts for Great Moms
• Mother’s Day is Just Around the Corner
• The Perfect Gifts for EVERY Mom
• Handpicked Gifts for Mom
• Order Your Mother’s Day Gifts Now
• Make Her Day this Mother’s Day
• It’s Every Mother’s Favorite Day of the Year
• New Designs Just in Time for Mom’s Special Day
• New Styles Perfect for Moms
• What Mom Really Wants
• Must Haves For Mom
• Our Mother’s Day Gift Shop is Now Open
• Checkout Our Top Picks for Moms
• Spoil Your Mom Rotten
• Your Mom Deserves the Best
• Make This Mother’s Day the Best One Yet
• Mother’s Day gifts your mom will L-O-V-E
• Need Mother’s Day Gift Inspiration?
• Open This To Find The Perfect Mother’s Day Gift
• Find Your Special Present for Mom
• What to Get Mom This Mother’s Day
• Gifts to Make Mom Smile
• Mother’s Day is May 12 – Get Your Gift Now
• Gifts to Brighten Up Your Mom’s Day
• Our Mother’s Day Gift Guide
• What to Buy the Mom who has Everything
• Pre-Order Now For Mother’s Day
• Our picks for Mom this Mother’s Day
• Show Your Love With These Gifts for Mom
• Find the Perfect Gift For Mom This Mother’s Day
• Checkout These Awesome Gifts for Mom
• Make Your Mother’s Day Gift This Year Standout
• Create a Memorable Mother’s Day
• Don’t Blow Mom’s Special Day
• Your Mom is Really Going to Love These
• Something Special For Mom This Mother’s Day

Mother’s Day Subject Lines with a Special Offer

• Our Mother’s Day Sale Starts Now
• Take 25% Off This Mother’s Day!
• Save Up to 67% on Gifts For Mom!
• Open Now to Discover Your Special Discount for Mother’s Day
• Special Offer for Mother’s Day: 30% Off Storewide
• Upgrade Your Mother’s Day Gift with 25% Off
• Mother’s Day Savings – Get Your Gift Now
• Get 50% Off The Perfect Mother’s Day Gift
• Get Your Mom Something Special with This Special Offer
• Buy 1 Get 1 FREE This Mother’s Day
• Our Biggest Mother’s Day Sale Ever
• Treat Your Mom with these Specials
• Take 30% Off The Perfect Gift for Mom
• Treat Mom and Yourself With Our 2-for-1 Deal
• Brand New Offers For Mother’s Day

Mother’s Day Subject Lines Mentioning Free Shipping

• Free Shipping from now until Mother’s Day!
• Shop Now & Get Free Shipping For Mother’s Day
• Free Shipping For Mother’s Day Starts Now
• Get Something Special For Mom with Free Shipping
• Free Shipping on Your Gifts for Mom!
• Don’t Wait – Get Free Shipping Now for Mother’s Day
• Find Something Mom Will Love & Ship It Free
• Shipping’s On Us This Mother’s Day
• Free Shipping Through Mother’s Day!
• Get the Perfect Gift for Mom with Free Shipping

Mother’s Day Subject Lines That Are Last Minute

• Last Chance to Get Your Gift For Mom!
• Time is Running Out to Get Your Mother’s Day Present!
• Hurry Up Before It’s Too Late! Mother’s Day is Nearly Here!
• Last Day to Get Mom’s Gift Delivered in Time
• Only 2 Days Until Mother’s Day
• Still Don’t Have a Present for Mom?
• It’s Not Too Late, Get the Perfect Gift for Mom Now
• Last Chance to get a Gift for Mother’s Day
• 12 Hours Remaining for our Mother’s Day Sale
• Last Minute Gift Ideas for Mom
• Mother’s Day is This Sunday!
• Don’t Forget About Mom!
• Last Chance for Get Mom’s Gift Delivered by Mother’s Day
• We’ve Got You Covered For Last Minute Gifts for Mom
• Get a Gift for Mom Just in Time
• Forgot Mom? It’s Not Too Late
• Still Haven’t Gotten A Gift for Mom? This Is Just What You Need
• 2 Hours Left to Get Your Items Shipped in Time for Mother’s Day
• There’s Still Time to get Your Mom’s Gift Shipped!
• Last Chance for Mother’s Day Savings

Mother’s Day Subject Lines with Emojis

• Make Mom’s Day Special ?
• We Have the Perfect ? for Mom
• Show How Much You Care This Mother’s Day
• We Our Moms
• Make This Mother’s Day Special ?
• This Mother’s Day, Give Mom the ?
• Unique Mother’s Day Gift Ideas ?
• Touch Her on Mother’s Day
• Mother’s Day, The Way She Wants It ??
• ? Mother’s Day Is Here ?
• Unique Gifts for Unique Moms
• Get Your Mom Something Special
• Make Every MOMent Perfect This Mother’s Day ?
• Surprise Your Mom This Mother’s Day ?
• I You, Mom

Over to you

There you go, that’s 100 examples of Mother’s Day subject lines.

Hopefully you now have the inspiration you need to start crafting a stellar email marketing campaign.

If you’re also looking for inspiration for the rest of your email campaign, we’ve also got a collection of Mother’s Day emails you might want to check out.

If you’re looking for more general subject line tips, we also have a guide on subject lines for email marketing.

Now the only thing left is to actually write the email!

The post 110 Mother’s Day Email Subject Line Examples appeared first on SmartrMail Email Marketing Blog.