Whether it’s through email marketing, social media, or any other marketing channel, the challenge many marketers face is connecting with their audiences. 

And what’s one easy way to make your marketing campaigns instantly resonate with millions of Americans? By including some great memes. 

That’s why we’ve curated our top picks for the best 4th of July memes that you could possibly work into your marketing. 

4th of July memes

Freedom rings

Freedom Eagle is perhaps the most popular 4th of July meme. 

While this ‘freedom rings’ version is a good generic one you could incorporate into your marketing, you can also easily customize the text to say whatever you want.

If you could work your product or service into something about freedom, you’ll have a great meme to use in your campaigns.

Will Smith – Independence Day

Another one of the most popular 4th of July memes is the one of Will Smith from Independence Day. 

This is obviously a funny meme that isn’t supposed to be taken seriously and instead taps into American movie culture. 

This makes it a great option if you want to go with something light-hearted and funny, but isn’t one you can really customize with your own text.

Happy birthday to those born on the fourth of July

If you were born in the United States on the 4th of July, you can be forgiven for thinking that the entire country was celebrating your birthday. 

Even if you weren’t born on Independence Day, it’s worth remembering that some of your audience will be celebrating their birthdays on the fourth. 

If you want to target these people in your marketing, then this meme with Leonardo DiCaprio is one you have to include.

Brace yourselves

Whether it’s New Year’s or 4th of July fireworks, people love taking videos of fireworks displays with their phones. This then results in the inevitable flurry of uploads on social media.

While this is a meme that most of your audience will likely be able to relate to, it’s a perfect choice if you sell high-quality video cameras or offer video editing software. 

Terrible boom nightmare day for pets

Speaking of fireworks, they also make Independence Day one of the worst days of the year for pets, especially dogs. 

Not only does that make this meme one that pet owners can instantly relate to, if you sell pet food, toys, or accessories, it’s a prime candidate for your marketing. 

Even if it’s just an educational email or social post reminding people to take care of their pets when fireworks are going off. 

I didn’t say it, I declared it

Why just announce your 4th of July sale when you can declare it?

Obviously relating to Thomas Jefferson and the Declaration of Independence, this meme featuring Michael Scott from The Office is another popular one that gets shared on the 4th of July. 

And you can use the meme to declare anything you want to declare. 

I can’t hear you over my freedom

This is another popular Freedom Eagle meme that makes the round at this time of year. 

Again, the background is so iconic, you can easily change the wording to whatever you want and it will still scream American pride to your audience.

Fire works on the 4th of July

This 4th of July meme is an excellent and funny example of a play on words. 

You could easily use this meme to remind your audience of all the people who have to work on the 4th of July, or even just to highlight the fact you’ll be open on the holiday. 

The colonies are quite rowdy today

A 4th of July meme from a different (British) perspective. 

This one is a funny take on the party nature of 4th of July celebrations and uses a stern image of the Queen of England as a juxtaposition. 

Unlike other memes on this list, you can’t really change the wording of this meme otherwise people likely won’t recognize it as a 4th of July meme.

Grill all the things

BBQs and food are obviously big parts of 4th of July celebrations, so it’s not surprising there are plenty of memes associated with food. 

If you sell food or BBQs, these memes make for great potential additions to your marketing campaigns.

The rest of your 4th of July marketing

You can either copy and paste the memes from this page or create your own memes using a service like imgflip or Canva.

Unfortunately there’s more to succeeding with your marketing than just finding and using funny memes. 

Thankfully, we also have a list of 4th of July marketing ideas that you can check out for inspiration along with a collection of 4th of July quotes you can use in your marketing copy.

And for your email marketing, we also have a collection of 4th of July emails for inspiration and a list of 4th of July subject lines to go with them.

The post The Top 10 4th of July Memes to Use in Your Marketing appeared first on SmartrMail Email Marketing Blog.

Are you stuck on what to write in your 4th of July emails? Or are you looking for some great quotes and sayings to post on social media?

We’ve put together this collection of over 50 quotes and sayings that you can easily use with your marketing copy or however else you want to use them. 

We’ve even broken the list down into subsections to help you find the perfect one for your purposes.

4th of July Quotes & Sayings

General quotes

These are general quotes and saying not necessarily about the 4th of July, but of America more broadly that will suit a variety of purposes and audiences.

• We on this continent should never forget that men first crossed the Atlantic not to find soil for their ploughs but to secure liberty for their souls. – Robert J. McCracken
• It will be celebrated with pomp and parade, bonfires and illuminations from one end of this continent to the other. – John Adams
• With freedom, books, flowers, and the moon, who could not be happy? – Oscar Wilde
• The essence of America, that which really unites us, is not ethnicity or nationality or religion. It is an idea, and what an idea it is — that you can come from humble circumstances and do great things. – Condoleezza Rice
• Freedom is one of the deepest and noblest aspirations of the human spirit. – Ronald Reagan
• Everything I have, my career, my success, my family, I owe to America. – Arnold Schwarzenegger
• This nation will remain the land of the free only so long as it is the home of the brave. – Elmer Davis
• America was built on courage, on imagination and an unbeatable determination. – Harry S. Truman
• No other date on the calendar more potently symbolizes all that our nation stands for than the Fourth of July. – Mac Thornberry
• May we think of freedom not as the right to do as we please, but as the opportunity to do what is right. – Peter Marshall
• I’d like to be remembered as a person who wanted to be free and wanted other people to be also free. – Rosa Parks
• What was important wasn’t the fireworks, it was that we were together this evening, together in this place, looking up into the sky at the same time. – Banana Yoshimoto
• How important it is for us to recognize and celebrate our heroes and she-roes! – Maya Angelou
• Diversity is not about how we differ. Diversity is about embracing one another’s uniqueness. – Ola Joseph
• All great change in America begins at the dinner table. – Ronald Reagan
• The Fourth of July should be celebrated with big hearts. – Camila Alves
• Dreams can grow wild born inside an American child. – Phil Vassar

Funny 4th of July quotes

If you’re looking to inject a bit of humor into your marketing or are just looking for some light-hearted quotes that don’t take themselves too seriously, check these ones out.

• The truth will set you free, but first it will piss you off. – Gloria Steinem
• It’s Fourth of July weekend, or, as I call it, Exploding Christmas. – Stephen Colbert
• America’s a family. We all yell at each other, and it all works out. – Louis C.K.
• Happy 4th of July! Drink until you see stars… and stripes! – Unknown
• Laughter is America’s most important export. – Walt Disney
• If it’s called Independence Day, how come I have to celebrate it with a group of people? – Unknown

Patriotic 4th of July quotes

The 4th of July is, of course, a very patriotic celebration. So to help match the spirit of the holiday, we’ve collected these patriotic quotes and sayings together.

• I believe in America because we have great dreams, and because we have the opportunity to make those dreams come true. – Wendell L. Wilkie
• I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be proud of him. – Abraham Lincoln
• We hold our heads high, despite the price we have paid, because freedom is priceless. – Lech Walesa
• Patriotism consists not in waving the flag, but striving that our country shall be righteous as well as strong. – James Bryce
• I think patriotism is like charity — it begins at home. – Henry James
• We will stand by the right, we will stand by the true, we will live, we will die for the red, white, and blue. – Unknown
• There is nothing wrong with America that cannot be cured with what is right in America. – William J. Clinton
• I think there are few things more patriotic than taking the time to make your country a better place. – Michael Moore
• America…it is the only place where miracles not only happen, but where they happen all the time. – Thomas Wolfe
• Independence now, and independence forever! – Daniel Webster
• My father described this tall lady who stands in the middle of the New York harbour, holding high a torch to welcome people seeking freedom in America. I instantly fell in love. – Yakov Smirnoff
• You cannot conquer America. – William Pitt
• My patriotic heart beats red, white, and blue. – Unknown
• America without her soldiers would be like God without his angels. – Claudia Pemberton
• I love my freedom. I love my America. – Jessi Lane Adams
• If you follow your dream, you can do anything in America. – Rances Barthelemy

Short quotes & sayings

A lot of the quotes and sayings so far have been fairly long. If you’re tight on space or are just looking for something a bit more short and sweet, these may be what you’re looking for.

• America is a tune. It must be sung together. – Gerald Stanley Lee
• Where liberty dwells, there is my country. – Benjamin Franklin
• Freedom lies in being bold. – Robert Frost
• With freedom comes responsibility. – Eleanor Roosevelt
• Give me liberty or give me death! – Patrick Henry
• From every mountainside, let freedom ring. – Martin Luther King Jr.
• America, to me, is freedom. – Willie Nelson
• Dreams are the foundation of America. – Lupita Nyong’o
• America is not just a country, it’s an idea. – Bono
• America is another name for opportunity. – Ralph Waldo
• Those who stand for nothing, fall for anything. – Alexander Hamilton 

Inspirational quotes & sayings

Last but not least, we have some more inspirational quotes you can use for your 4th of July marketing. 

• The American, by nature, is optimistic. He is experimental, an inventor, and a builder who builds best when called upon to build greatly. – John F. Kennedy
• Ask not what your country can do for you—ask what you can do for your country. – John F. Kennedy
• In the face of impossible odds, people who love their country can change it. – Barack Obama
• America is full of success stories featuring victories by the underdog. – Mike Gallagher
• I’m just like my country—I’m young, scrappy, and hungry, and I am not throwing away my shot. – Alexander Hamilton 
• Freedom is nothing but a chance to be better. – Albert Camus

The rest of your 4th of July marketing campaigns 

Obviously there’s more to running a successful 4th of July campaign than just including a few good quotes or sayings.

To help you out with the rest of your marketing, we also have a comprehensive 4th of July marketing guide that you can check out along with a collection of 4th of July memes you can use in your marketing copy.

And for your email marketing, we also have a collection of 4th of July emails for inspiration and a list of 4th of July subject lines to go with them.

The post 50+ of the Best 4th of July Quotes & Sayings appeared first on SmartrMail Email Marketing Blog.

And it’s not just those selling hot dogs, beer, fireworks, or other typical holiday purchases who can benefit either. 

Only approximately a quarter of the money spent on 4th of July sales goes to these stereotypically patriotic purchases. This presents a great opportunity to make extra sales regardless of what you sell. 

To help you make the most of this opportunity, we’ve put together this list of our top 10 4th of July marketing ideas that will boost your sales.

Marketing ideas for the 4th of July

1) Run a 4th of July sale

Holding a holiday-themed sale or promotion is the most popular way businesses celebrate Independence Day. 

And while that might make it seem like the lazy choice, don’t forget that the reason holiday sales and promotions are so popular is because they’re incredibly effective.

Especially when so many other businesses are running sales and discounting their products. If you’re not doing the same, then you’ll lose customers to those who are. 

It doesn’t have to be a massive sale either. A simple one-day sale will encourage your customers to act quickly to take advantage of your deals. 

2) Email marketing

Whether you hold a sale or not, you need a way of getting customers to your store. The best way to do this is with email marketing.

Email marketing is the most effective marketing channel when it comes to communicating with your customers and getting them to make sales.

If you are running a sale, you’ll want to send an email marketing campaign letting potential customers know about your offers. 

And if you decide not to hold a sale, you can still send your customers a Fourth of July email to celebrate and show your American pride. Just make sure you give it a good subject line so people open it.

For inspiration, check out our collection of the best 4th of July emails here.

3) Participate in local events 

Wherever you are in America, there are sure to be plenty of local celebrations and events happening on the 4th of July. 

Parades, fairs, and fireworks displays are all great opportunities to make an appearance and promote your business. 

Your participation in these events doesn’t have to be strictly related to your business either. Simply handing out popcorn, candy or flags will do a great job of building your brand in the minds of potential customers. 

If you do decide to participate in any events, be sure to take plenty of pictures that you can use later in your email campaigns and on social media.

4) Social media

Speaking of social media, you definitely want to connect with your audience on social media as well. 

You can do this by posting about your 4th of July sale (if you’re holding one), any events you’re participating in, or just simply celebrate Independence Day.

To maximize the exposure of your posts, be sure to use holiday hashtags so that potential customers will be more likely to see them. Some examples of popular hashtags include: #4thofJuly, #IndependenceDay, #America, #fireworks, etc.

If you’re looking for content to post, 4th of July memes and quotes make for quick and easy posts.

5) Hand out freebies 

A great way to engage with your customers is to hand out some free 4th of July swag. 

This can work particularly well if your business is participating in a local event. But you can still hand out free stuff in your own store. 

As for what you hand out, you have two main options: 4th of July themed swag like stickers, temporary tattoos, flags, streamers, etc., or product samples that can entice people to buy your products. 

Pro tip: Consider collecting people’s email addresses in exchange for the swag. 

Most people will be happy to sign up for your email list if the swag is good enough and this lets you contact them later to convert them into customers.

6) SMS marketing

When it comes to contacting customers, few channels will get their attention and reliably and quickly as SMS. 

Because SMS is more personal and intimate than email or social media, it’s best to use a very light touch, however. 

This is why you should only send one SMS on the 4th of July and only if you have something to say that they’ll be interested in. Don’t just send a ‘Happy Independence Day’ message if you’re not going to back it up with a decent sale offer.

7) Create a 4th of July themed popup

Popups are something you should be running on your online store all the time. 

But instead of running the same generic popup all year, you can keep it interesting by customizing it for upcoming holidays like the 4th of July. 

This will let you highlight any sale or promotion you’re running to website visitors which will increase the number of customers you’ll convert. 

For popup design inspiration, check out our collection of great popup examples or read our popup design best practices guide.

8) User-generated content

Wouldn’t it be great if you could get your audience to generate your marketing content themselves largely for free? Well user-generated content lets you do just that. 

User-generated content is simply content that your audience creates themselves that you can then use in your marketing efforts. 

A typical example would be getting people to post photos to social media with your own branded hashtag. You can then use these posts later on in your marketing as a form of social proof.

The 4th of July leads itself well to this kind of marketing strategy too. 

You could easily run a promotion where you get people to share a 4th of July selfie with your hashtag to go into the running to win a prize.

9) Showcase your red, white and blue products

Red, white, and blue are obviously big 4th of July colors, so you should incorporate them into your marketing as well. 

One easy way to do this is to simply create a collection of red, white, and blue products like Cook’s Illustrated has done with their cooking gadgets. 

10) Run a contest

Running a contest is a great way to build engagement with your audience and reach new customers. And there are plenty of options when it comes to what kind of contest you want to run as well. 

You could hold a photo competition like we mentioned under user-generated content, get people to write a few sentences about what America means to them, or run a simple quiz. 

Of course, you’ll want to offer an enticing reward for those who win your contest so that people participate. Gleam.io is a great app that can help with running competitions.

The bottom line

Hopefully, now you have plenty of 4th of July marketing ideas to consider. 

Obviously, you don’t want to spread yourself too thin and try to execute every marketing idea you have. Instead, you want to think about which ones are most relevant for your store and which ones will generate the most sales for you. 

For more inspiration and 4th of July marketing ideas, check out our 4th of July marketing hub here.

The post 10 4th of July Marketing Ideas to Get More Sales appeared first on SmartrMail Email Marketing Blog.

And it turns out that there’s another pastime that’s as American as apple pie that’s increasingly becoming a holiday tradition: shopping. 

With the average American looking at spending $73 on holiday-related purchases for a combined total of nearly $7 billion nationally, business owners have another reason to love Independence Day. 

But in order to maximize your 4th of July sales, you’ll need to take full advantage of email marketing. 

Not only is email marketing the most profitable marketing channel there is, but July 4th emails have been found to bring in a third more sales than standard marketing emails. 

So to help you compose your own email campaigns, we’ve curated this list of the 10 best Fourth of July examples we’ve seen.

4th of July email examples

Patriotic Independence Day email

Fourth of July emails don’t get much more patriotic than this. 

Red, white, and blue color scheme, “Stand Proud” title, and a limited edition product called “The 1776” all make it obvious that holiday this email is for. 

This is a great starting point if you’re looking for a typical Independence Day email to get inspiration from.

Animated GIF 

One of the best ways to make your email campaign stand out in people’s inboxes is to bring it to life with animated GIFs. 

While Rover is an online marketplace for pet services, the use of a hotdog keeps the email holiday-themed and is a clever use of the American slang “hotdog!”

The simplicity of showing the hotdog being eaten also keeps the animation from being over-the-top. When it comes to animated emails, less is definitely more. 

While you might want to show off your animation skills, anything overly complicated risks ruining the experience and resulting in a large file size which can cause problems when people open your email.  

Old Glory

A lot of marketers will make their emails holiday-themed by incorporating an American flag into the design. 

However, while many will go for the easy option of simply inserting a royalty-free image of Old Glory, Alviero Martini has put a bit more effort into their design. 

They have used red, white, and blue variants of their Geo Raffia backpack to create a stylized flag. 

This keeps the email sophisticated and simple, true to their brand, while also making it obvious this is a holiday sale email. 

Subtle stars and stripes

If you’re looking for a more subtle way to reference the holiday, you can try incorporating any holiday-themed products you have like Old Navy has done. 

By simply featuring a red and white striped woman’s dress along with a girl’s blue dress with stars, it becomes obvious what occasion this sale is celebrating. This is without the email becoming too promotional or over-the-top in referencing the holiday.

4th of July sale announcement

Your Independence Day email campaign shouldn’t be limited to just one email. 

Ideally, your email campaign should consist of a series of emails with the first one announcing your sale sent a week or two in advance. 

This is exactly what Helix has done with their 4th of July campaign.

By announcing your sale early, you’ll increase your chances of getting people’s attention instead of having to compete with the barrage of emails people will be receiving on the holiday itself. 

Of course, you should still send an email on the 4th as well. 

Final countdown

After you’ve sent your announcement, it’s important to follow up with emails reminding your subscribers of your sale. 

If your sale is only lasting for the long weekend, then you can get away with sending an email every day. 

If you’ve stretched your sale out over a long period, like in the week leading up to Independence Day or even the whole month of July, then space your reminder emails out more sparingly. 

Regardless of however long your sale lasts for, as it draws to a close, you’ll want to send a ‘last chance’ email out as Hot Topic has done. 

By including a countdown timer in the email header, Hot Topic has increased the sense of urgency (the goal of ‘last chance’ or ‘final reminder’ emails). This will help compel more people into making a purchase so they don’t miss out on their discount. 

The use of fireworks ready to take off is also a new visual way to link the end of sale countdown to the 4th of July without explicitly mentioning the holiday. 

Free shipping

One of the biggest hurdles to making sales for ecommerce merchants is shipping costs. 

Few things cause would-be customers to abandon their online carts more than seeing high shipping costs at checkout. 

This makes free shipping offers so powerful.

And while it might not be feasible to offer free shipping all the time, if you’re trying to think of an attractive offer for your 4th of July sale, then free shipping for a limited time might be the perfect choice. 

If you do decide to go with a free shipping offer, be sure to display it prominently as Kusmi Tea has done in their email. 

Simply celebrate the holiday

Not every email you send has to be about making a sale. 

Most of the time, a genuine July Fourth message will do more good for your brand in the longterm than any sale will. 

Even if you’re holding a 4th of July sale, you might want to consider sending one holiday email that isn’t trying to directly push a sale as a part of your campaign. 

And if for whatever reason you’re not holding a sale this July, you can still send this type of email to your subscribers to maintain your relationship with them.

Sophisticated 4th of July email design

If you’re put off by all of the bright red, white, and blue, fireworks, stars, etc. in most of the 4th of July email designs, then fear not: The Dreslyn’s email is a good example of high-end design. 

As The Dreslyn sells luxury homewares, the abstract watercolor painting with minimal use of blue and red is a helps tie the email to the holiday while remaining on-brand. 

This shows that no matter how prestigious your brand is, you can still get involved with 4th of July emails.

The only potential issue with this particular email design is the call-to-action at the top to “Shop Now” is so small that it is easy to miss entirely. 

Whenever you add a call-to-action (which you should in every email you send) it should be obvious so that subscribers are naturally drawn to click on it. 

Provide your subscribers with extra value

Brooklinen’s email suggests online shopping as a way to prevent a “Weekday Holiday Hangover” in a lighthearted manner. 

Further down the email, they provide some more serious suggestions for taking it easy while celebrating the holiday. 

While you don’t have to provide your subscribers with similar pointers, it’s worthwhile considering how you can provide extra value to your audience. 

For instance, if you’re running a hardware store, you might want to provide a few guides to projects people can do over the long weekend. 

Or if you run a grocery store or butchers, you might want to suggest some cooking tips or recipes that go well with barbecues. 

Instead of simply wishing your customers a happy July Fourth and trying to sell some merchandise in the process, adding extra value to your emails will strengthen relationships with your brand and when done well, will help you sell more products as well! 

The rest of your Independence Day campaign

Now that you have plenty of ideas for your own campaign strategy and design inspiration, it’s time to think about the other parts of your emails. 

In particular, your email subject lines. 

It doesn’t matter how great your email design is or how tempting the offer inside is if people aren’t opening your emails. 

And in order to improve your open rates, you need to turn your attention to your subject lines. 

After all, a third of your email list base their decision on whether or not to open your email entirely on its subject line. 

Thankfully, if coming up with good subject lines is a challenge, or if you’re just looking for some inspiration, we have a list of 4th of July subject lines that you can check out. 

The post The 10 Best 4th of July Email Campaigns appeared first on SmartrMail Email Marketing Blog.

Last year the average American consumer planned to spend $75 in the lead up to the fourth of July. And only a quarter of these sales were on patriotic purchases to showcase shoppers’ American pride. This leaves a large part of the pie for all businesses to grab a slice of regardless of what they sell.

In order to maximize your sales during holiday, you’ll need to utilize email marketing. Not only is it the most profitable digital marketing channel, but it’s also one of the best ways to keep in touch with your customers.

To make sure that your emails stand out in your subscribers’ inboxes, and that people will open them, you’ll need some great subject lines. This is particularly important as 35% of people base their decision whether or not to open an email solely on its subject line.

So to give you and your store the best chance at making sales this 4th of July, we’ve curated this list of 44 subject lines. Feel free to use them yourself or as inspiration when coming up with your own.  

General 4th of July Email Subject Lines

• Celebrate Freedom & Independence with these Savings
• 4th of July Sale Starts Now!
• Create the Perfect 4th of July Weekend
• Mouthwatering Deals for Independence Day
• Up to 50% Off In Celeration of America!
• Land of the Free, Home of the Sales
• Bring out the fireworks: Our 4th of July sale will get you fired up!
• Life, Liberty, and the Pursuit of Savings
• Celebrate Your Independence
• 40% Off for Our 4th of July Sale
• 4 Special Offers for Independence Day
• Oh Say Can You Save
• Our Special Red White and Blue Collection
• Independence Day Savings
• Celebrate the 4th of July with FREE SHIPPING
• Our 4th of July Sale is in its Final Days
• Last Chance: Independence Day Savings End Soon!
• Get Those Fireworks Ready – This Sale is Going Off!
• 4 Days of Savings for the 4th of July!
• Enjoy this 4th of July with our special offers
• By the Dawn’s Early Light
• Start Your 4th of July with a Bang
• Go Fourth in Red White & Savings
• Shop Our Independence Day Sale
• Celebrate All Things America with these Savings
• Check out our 4th of July Savings
• It’s On: Our July 4 Sale
• We’ve Saved Our Best Deals for the 4th of July
• We’re Having a Savings Celebration this July 4!
• As American As Apple Pie
• Enjoy Your Freedom to Save

4th of July Subject Lines Mentioning Free Shipping

• Free Shipping this Independence Day Weekend
• Celebrate America with Free Shipping
• Free Shipping Right Thru to the 4th of July
• Our Fourth of July Deals Now Ship Free
• Free Shipping on all 4th of July Holiday Themed Items
• Order Before the 4th of July and Receive Free Shipping!
• FREE SHIPPING this Independence Day Only

Independence Day Subject Lines with Emojis

• ?? Independence Day Sale ??
• Celebrate Liberty with these Savings ?
• All Things American On Sale! ??
• 40% Off This 4th of July ??
• Check out our Fourth of July Savings ?
• Fire up your BBQs! ???

The Rest of Your 4th of July Email Campaign

You now have plenty of Independence Day email subject lines to choose from or get inspired by.

You might now find yourself in the position of having to decide which subject line you want to use. Luckily, SmartrMail has A/B testing so you can try out different subject lines and see which delivers the best open rates. This is available to all users and we have a detailed guide on how to use A/B testing too.

If you’re looking for more general subject line tips, we also have a guide on how to write subject lines. This includes the best practices when coming up with a subject line to get the best open rate possible.

The only thing that’s left is to actually create and send emails to your list!

Want to get a head start on the next sales holiday? Check out our list of Labor Day email subject lines.

The post 44 Great 4th of July Subject Lines for Your Emails appeared first on SmartrMail Email Marketing Blog.