That’s because, unlike social media, email is a direct line of communication where you can reach people at all stages of the customer journey with tailored messages. 

This ability to segment your email list and send relevant messages is a large part of why email has the highest return on investment of any digital marketing channel. Returning on average $43 for every dollar spent.

But not all emails are created equally and to get the best return from your email marketing campaigns, it helps to send well-designed emails.  

So to help inspire you when creating your email campaigns, we’ve put together this list of 5 great email marketing examples from CBD brands. 

1) Prima

Given that selling CBD products online is a relatively new industry, a core part of your marketing strategy should be convincing potential customers to try your products. 

Regardless of whether you sell oils, gummies, or any other type of CBD product, you’ll want to achieve this by outlining the reasons why and how people should use your products. 

This is exactly what this email campaign from Prima does. 

And instead of just presenting all the information upfront in the email, they get people to click on a clear “tell me everything” call-to-action button. This is a great way to boost click rates. 

In addition, some of their best-selling products will also help increase sales from this campaign. 

2) Allume

This CBD email from Allume takes an entirely different approach. Unlike the past example, this one actively encourages customers to “treat themselves.” 

While there’s nothing particularly exciting about the email design, this is an approach that’s worth taking with your customers as well. 

The big area where this email could improve is by making the sale offer more prominent. 

40% off is a fairly sizable offer, so if you’re offering something like this, you’ll want your customers to notice it. 

And at the moment, it’s quite likely that people reading the email above will completely miss it. Chances are you didn’t even notice it until you read about it here. 

3) Goodbody Wellness

One of Goodbody Wellness’ specialties is CBD coffee which is being featured in this email campaign. 

Notice how this email follows a similar approach to the first example on this list. 

Instead of just enticing people to buy their CBD coffee with a special offer, they talk about the benefits of CBD coffee and how it’s one of the easiest ways to consume CBD. 

The call-to-action button being “try it now” also works to convince those undecided customers to make a purchase.

They even have a link to an explanation of what CBD is in their header for those still having trouble deciding.

4) CBD Fx

This ‘thank you for signing up’ welcome email is an excellent example of a uniquely designed CBD email. 

By setting your emails apart from the rest by implementing a unique design like this, you’ll leave a lasting impression on your customers. 

This is also a good way to set yourself apart from your competitors. 

Importantly though, the email design still achieves all the best practices: 

• The key ‘thank you’ message is the most prominent part of the design
• The email is well branded with the company’s logo
• The special offer is bolded to help it stand out
• And there’s a clear call-to-action button

For more thank you email inspiration, check out our collection here.

5) Sunsoil

Lastly, this email from Sunsoil is an example of a CBD abandoned cart email. 

Given how much of a problem shopping cart abandonment is for merchants, it’s critical that you set up an abandoned cart automation for your online store. 

Doing so will help you recover sales you would otherwise have lost. 

And in terms of abandoned cart design, this email from Sunsoil ticks all the boxes. It’s got:

• Details of the product the customer left in their cart
• A ‘don’t worry, we’ve saved your cart’ style message
• And importantly, a clear call-to-action button encouraging the customer to complete their purchase.

To learn more about abandoned cart emails, check out our guide here.

The rest of your CBD email marketing

Hopefully, you now have plenty of inspiration for your CBD email design to work with. 

But email marketing is so much more than just sending good-looking emails. For example, to ensure your emails get opened, you need to give your emails great subject lines.

You might also want to check out our list of CBD Shopify stores for more general inspiration and ideas. 

The post 5 CBD Emails to Inspire Your Own Campaigns appeared first on SmartrMail Email Marketing Blog.

And the CBD industry is evolving rapidly. There are also plenty of stores that are leveraging dropshipping to expand their CBD sales.

Forbes anticipates that by 2025 the CBD market in the US could be worth as much as $16 billion. And with Shopify making it easier than ever before to sell these products online, it’s no wonder that sellers, new and established, are opening online stores. 

With all of these new stores opening and CBD business picking up momentum, we thought we’d make a list of some of our favorites. So here, in no particular order, are 10 of the top CBD stores on Shopify at the moment.

1) Cannuka

The name Cannuka comes from the combination of cannabis and Manuka honey which are the two main ingredients in their products.

While their product offering centers mostly on skin care, what makes their products stand out is their branding and clean, modern looking website design. 

Their products and co-founder have even been showcased on Shopify’s CBD landing page.

Visit Cannuka’s Shopify store.

2) Mind CBD

Unlike Cannuka, Mind CBD as a CBD merchant has a much more extensive product range. They even offer CBD treats for cats and dogs.

Regardless of what CBD products you’re looking for, chances are you’ll be able to find it here. Assuming that it’s legal, of course.

Visit Mind CBD’s Shopify store.  

3) Briogeo

The power of Briogeo’s Shopify CBD store is definitely in their branding. 

By focusing exclusively on selling CBD infused hair care products, they’re able to target a lucrative audience and differentiate themselves from other CBD stores.

They’re also one of the few stores along with Cannuka to have their products included on Shopify’s CBD landing page.

Visit Briogeo’s Shopify store. 

4) Infusion CBD

Infusion CBD sells a range of their own CBD oils, balm, capsules, gummies and even vape oil. 

What separates this particular CBD store from the others on this list is that it’s sells to the UK. Which highlights that selling CBD on Shopify isn’t just restricted to the US, but is possible in any jurisdiction that allows the sale of CBD products. 

Visit Infusion CBD’s Shopify store.

5) CBD Farmers Collective

This is a unique entry on this list in that CBD Farmers Collective isn’t a single seller. Rather the site allows farmers in the US to sign up and begin selling their CBD products. 

This not only gives farmers an easy means to selling their product online, but also gives shoppers a wide range of choice. 

6) LEEF Organics

All of LEEF’s products are 100% organic and non-GMO.

Their site is also well designed and contains high quality imagery of their products, letting them show off their equally high quality packaging. 

If you’re going to open your own CBD store on Shopify, take a leaf out of their book and invest in professional grade photography.

Visit LEEF Organic’s Shopify store. 

7) RE Botanicals

One thing that this Shopify store takes advantage of that not many others on this list do are customer testimonials. 

Doing so helps them establish trust in the minds of potential buyers, increasing the chance that they’ll convert into actual buyers. If you’re not sure how to get positive testimonials from customers, have a look at our guide to using email marketing to generate positive reviews.

Visit RE Botanicals’ Shopify store. 

8) Made By Hemp

Made By Hemp has been in the CBD industry long before selling it became possible on Shopify.

In addition to selling hemp-derived CBD products,, their site goes into detail about their production processes and where they source their hemp. Providing this information also helps to establish trust with potential buyers.

Visit Made By Hemp’s Shopify store.

9) Josie Maran

Josie Maran isn’t your typical CBD store. 

First of all, Josie Maran focuses primarily on makeup and skin care, but they also sell other related items such as hair care products and bath accessories. 

Their CBD products represent a special product line, Skindope. This is the only other product to be included on Shopify’s CBD landing page along with the other two stores on this list. 

Visit Josie Maran’s Shopify store. 

10) Sabaidee

Sabaidee’s mission is “to help one million people live a healthier and happier life by providing the highest quality hemp extracts that work.” 

While we’re not sure how many customers they’ve helped so far, based on the over 1,000 customer reviews, it looks like they’re well on their way. 

Visit Sabaidee’s Shopify store. 

There you have it, 10 of the best CBD stores on Shopify at the moment. 

If you know of any others, feel free to mention them in the comments below!

If you’re looking for more inspiration, be sure to also check out our collection of CBD emails here.

FAQs about CBD stores on Shopify

The post The Top 10 CBD Stores on Shopify appeared first on SmartrMail Email Marketing Blog.