Whether you’re looking for some inspiration or just wanting to check out what the competition is doing, we’ve put together this list of Shopify jewelry stores to inspire your own. 

And it’s not just these Shopify jewlery stores are impressive for their store layout or offerings, but the stories behind how the founders started selling jewelry online is also equally inspiring.

Many store owners started where you likely are now: with a passion to have their own store to sell jewelry and looking to take their side hustle to the next step. 

So let’s check out, in no particular order, their Shopify jewelry stores and the stories behind them.

Vivian Frank – A hobby that became a full-fledged Shopify jewelry store

Vivan Frank was founded by Simona, who previously worked as a production manager for feature films in the film industry.

All that changed however after the birth of her first son, Frank, when she decided to stay at home to raise her son. 

Originally Simona’s ventures in jewelry making started as a hobby where she would design and make pieces for herself. When her friends started admiring her work, she started creating jewelry pieces for them as well.

It wasn’t long before she started selling her jewelry to customers and launched her highly successful online jewelry store. 

Today, Vivien Frank’s jewelry is sold globally and has been garnering atention from magazines such as Annabelle, Vogue UK, and Glamour.

Check out Vivian Frank’s Shopify store here.

Pura Vida Bracelets – A dedicated Shopify jewelry store for bracelets

Pura Vida (Spanish for ‘pure life’) Bracelets is a California-based jewelry business that sells hand-crafted bracelets and jewelry through their online store. They also have offline stores in the form of boutique stores that sell directly to customers.

The inspiration for the online store came when the co-founders Griffin Thall and Paul Goodman met two artisans during a trip to Costa Rica to celebrate their graduation. 

They were so impressed with how the bracelets captured the beauty of Costa Rica that they teamed up with the artisans and started selling them back home. 

Today Pura Vida is a popular Shopify jewelry store that helps over 800 artisans in Costa Rica earn money from their work by selling millions of bracelets every year and is the 40th largest Shopify store in the world. And it’s no longer just bracelets, but also rings, necklaces, and charms among many other accessories. 

Check out Pura Vida Bracelets’ Shopify jewelry store here.

Vincero Watches – An online store primarily for high-quality watches

The story of Vincero Watches started when the three co-founders moved to China to start designing and manufacturing their own products back in 2010. 

What they noticed was an overabundance of watches being mass-produced with as many corners cut as possible to keep costs low. So they set out to create their own watches with their own supply chain to ensure superior quality at every step of the production process.

The end result is the community they’ve built up around their brand who value quality and refuse to wear jewelry made with shortcuts taken. 

And it’s not just watches they sell through their Shopify jewelry store either. The Vincero brand has expanded its jewelry line to include bracelets, sunglasses, and wallets.

Check out Vincero Watches’ Shopify store here.

Vitaly – A Shopify jewelry story for genderless jewelry

Founded in Toronto in 2011, Vitaly prides itself on being an ‘experimental design movement’ producing genderless pieces of jewelry that “build upon the framework of global cultural directions”. 

Most of their jewelry is made from stainless steel because it does not rust or tarnish and, more importantly for their brand, is highly recyclable.

Although the materials they use may be limited, their jewelry range is extensive. Vitalty offers a diverse selection, including rings, pendants, chains, and bracelets.

Check out Vitaly’s Shopify store here.

Molten Store – A unique online store for sustainable and upcycled jewelry

Based in Brisbane, Australia, Molten Store is a jewelry store with a focus on sustainability and upcycling jewelry. 

In addition to producing high-quality jewelry from reclaimed materials, Molten Store also has a “swap your jewelry” program that lets customers trade in their unwanted jewelry for store credit. 

It’s not just about sustainability, though. Molten Store’s core mission is to ‘connect customers with their dream jewelry,’ and they describe themselves as ‘vintage jewelry history buffs.

Perhaps the best way to describe their Shopify store is as the “antique store for millennials.”

Check out Molten Store’s Shopify store here.

Missoma – A top-visited Shopify jewelry store for creative jewelry

Missoma is one of the most visited Shopify jewelry stores in the world. Naturally, they are quite a bit larger than most of the other Shopify stores on this list. But that doesn’t mean they haven’t strayed from their mission or are any less inspiring. 

Founded by Marisa Hordern, Missoma’s mission is to inspire confidence, spark creativity, and fuel collaboration. 

Because of their size, they also have an extensive collection of different types of jewelry and have fantastic product reviews.

Check out Missoma’s Shopify store here.

YCL Jewels – One among the top successful shopify jewelry stores for limited edition jewelry

YCL Jewels was founded by Fabienne, a self-taught artisan jewelry maker and designer who started her business after quitting her job as a nurse.

Although YCL has grown since Fabienne started it in 2013, all of its pieces are still handmade, and most are still designed in-house.

YCL also emphasizes limited edition jewelry, ensuring that once a collection is sold, it is never produced again.

Check out YCL Jewels’ Shopify store here.

King Ice – One of the top Shopify jewelry stores for hip-hop accessories

King Ice is a bit different from other Shopify jewelry stores on this list in that instead of producing feminine pieces of jewelry, they offer high-quality hip-hop jewelry inspired by urban culture. 

Founded in Los Angeles in 2007, King Ice’s specialization in streetwear culture and aim to bridge the gap between artist, culture, and people has led them to become an internationally recognized brand. 

They have also collaborated with plenty of big-name brands including Warner Bros. Viacom, 20th Century Fox, Death Row Records, and Snoop Dogg to supply jewelry in films and music videos. 

Check out King Ice’s Shopify store here.

By Charlotte – A dedicated Shopify jewelry store for spiritual jewelry

By Charlotte was founded in 2012 by Charlotte Blakeney, inspired by her love for ‘semi-precious gemstones, crystals, symbols, and their deeper meanings.

Today, By Charlotte still aims to instill every piece of jewelry they make with “deeper meanings of spirituality and enlightenment” to “inspire and empower the wearer”. 

In addition to their online Shopify store, they also sell jewelry in their flagship boutique store. 

Check out By Charlotte’s Shopify store here.

Gwen Delicious – An online store that sells jewelry for everyone

Gwen Delicious’ story started when its founder, Bonnie Doyle, used to watch her father design and create jewelry in his own workshop. 

Bonnie didn’t immediately follow in her father’s footsteps, however. Originally she had a day job and it wasn’t until she became a stay-at-home mother after health complications with her second child that she started Gwen Delicious. 

What started off as a creative outlet to deal with life’s challenges is now a full-time business and Bonnie’s husband has even quit his job to help the business grow as well. 

In terms of the jewelry, the store sells s a wide range of fine jewelry including necklaces, wedding rings, earrings, and cufflinks. 

Check out Gwen Delicious’ Shopify jewelry store here.

It’s a wrap on some of the most successful Shopify jewelry stores

So there you have it, our top picks for the best Shopify jewelry stores in 2021. 

Hopefully, you’re now excited to start selling jewelry online, or if you’ve already begun, to make improvements to your Shopify store to make it as inspiring as the examples we’ve discussed.

When you get your store up and running, be sure to check out our email marketing for jewelry stores guide to ensure your store is as successful as it can be.

If you know of any other great jewelry stores on Shopify, feel free to mention them in the comments below! 

Frequently Asked Questions (FAQs) about Shopify jewelry stores

The post The 10 Most Inspiring Shopify Jewelry Stores in 2024 appeared first on SmartrMail Email Marketing Blog.

But with 68% of online carts being abandoned, a huge remarketing opportunity presents itself. In a recent study, Business Insider estimated that about 63% of abandoned products can be recovered by savvy e-commerce marketers.

Being a savvy e-commerce marketer doesn’t mean sending the default abandoned cart email that comes with Shopify, Neto, or other ecommerce platforms. To get more sales, you need to use an advanced email marketing app that allows you to send a series of emails. People are too busy, and inboxes are too full for one email to get you sales.

To craft the perfect abandoned cart email series, you must first consider that customers abandon their carts for a variety of reasons. A study by UPS and comScore found the top 5 reasons why customers abandon their online shopping carts were:

• Unexpected shipping costs or conditions at checkout
• Browsing for a better price elsewhere
• Didn’t want to create an account to purchase
• Preferred payment was not offered
• Got distracted and forgot to complete the order

As you can see, there isn’t a one-size-fits-all email that will solve your cart abandonment issues. By sending a series of emails, you’re able to customize and combine offers to win back customers who could have left for different reasons. We recommend sending these 3 emails to increase your abandoned cart recovery and boost sales for your store:

Email 1: Reminder

72% of customers who buy from abandoned cart emails convert in the first 24 hours, so don’t waste any time! Send your first abandoned cart email 1 hour after your customer leaves your site.

Many ecommerce marketers make the mistake of offering a discount in their first email. When you’re using the default single abandoned cart email, that might be your best shot at getting a sale. But if you have the ability to send a series, you’ll be throwing away your profit unnecessarily.

When constructing this email include a photo of the product, a link back to their cart, and your customer service contact information. When including you contact information, ask the customer if they have any questions or need assistance. You’ll find that responses uncover pain points in your sales funnel such as shipping costs or payment options.

Email 2: Free Shipping Offer

Shipping costs are the top reason why customers abandon items in their cart. If you’re able to offer free shipping on an order, do it on this email. For orders that don’t meet a minimum free shipping threshold, you’re not out of luck. Use this email to cross-sell and encourage customers to increase their order value to meet your free shipping threshold.

Amazon (the best email marketers in the world) attributes 35% of their revenue to cross-selling recommendations. Cross-selling in your abandoned cart emails will recover lost sales, increase your average order value, and boost revenue for your store.

Like your first email, send this one within 24 hours. Doing otherwise is throwing away a valuable sales opportunity. As a bonus, include promotional branding stating what makes your products unique, why you’re awesome, and what your customers say about your products.

Email 3: Hail Mary Discount

Still no purchase? It’s likely that your customer is price-sensitive and a discount will push them over the line. It’s time to consider how much you’re willing to give up to make a sale. We’ve found that abandoned cart emails with discount offers 10% and up or free shipping recover the most sales.

Once you’ve decided on a discount offer the next step is adding urgency. Add one or a combination of these element in your discount abandoned cart email.

• “Your discount expires on…”
• “This item sells out fast… “
• “Items in your cart are almost sold out”
• “Cart expires in 24 hours”
• “Items are low in stock so we can’t hold your cart”

It’s a good idea to include a link to a short survey in this email asking customers why they didn’t complete their purchase. Doing so will provide you with data to further optimize your abandoned cart emails in the future.

Get Free Abandoned Cart Emails for Shopify, Neto and BigCommerce

SmartrMail is the only email marketing app for Shopify, Neto and Bigcommerce that offers an abandoned cart email series with the option to automatically cross-sell personalized product recommendations.

The post 3 Emails to Increase E-commerce Abandoned Cart Recovery in 2023 appeared first on SmartrMail Email Marketing Blog.

If so, it’s a good idea to learn from and get inspired by the best. And if you already have your own apparel store up and running, it’s also a good idea to see what the competition’s up to. 

So, that’s why we’ve put together this collection of the top Shopify stores selling clothing. 

And it’s not just the Shopify websites themselves that are impressive, but in many cases also the stories behind how the founders got started.

So, in addition to providing plenty of inspiration to design your online store, we also hope these stores will motivate you to start your own.

The best Shopify clothing/fashion stores

Roden Gray

Roden Gray is one of Shopify’s leading menswear shops. 

Instead of designing and selling their own clothing, Roden Gray curates items from dozens of brands and fashion designers from around the world.

This allows them to offer a collection of apparel that’s truly unique and celebrates a diversity of cultures and design languages. The only similarity in the items they sell is in their high-quality nature.

In addition to their Shopify store, they also have a physical boutique store in downtown Vancouver.

Visit Roden Gray’s Shopify store here.

Adored Vintage

Adored Vintage is a women’s clothing boutique selling vintage-inspired modern pieces for “modern romantics.” 

Founder Rodellee Bas originally started selling vintage clothes to friends on Myspace (Facebook was still only for college students at that stage). From there, Rodellee started building Adored Vintage at night after finishing her job at a fashion production company in downtown LA. 

In 2012 she had saved up enough money to quit her job and pursue Adored Vintage full time. 

Today, Adored Vintage offers a stunning collection of women’s clothes and donates a portion of its revenue to local classrooms. Rodellee now also mentors other women in building their own businesses.

Visit Adored Vintage’s Shopify store here.

Fashion Nova

Founded in 2006, Fashion Nova has become the visited Shopify store in the world. 

Not just the most visited Shopify fashion or clothing store, but the most visited Shopify store of any kind. Their clothing has also been featured in music videos by celebrities including Cardi B and Kylie Jenner.

It’s perhaps unsurprising then that Fashion Nova is also the most searched fashion brand on Google. 

While you might not be anywhere near this level of fame with your clothing business, all this makes Fashion Nova one Shopify apparel store you cannot ignore.

Visit Fashion Nova’s Shopify store here.

Greats

Founded in 2014, Greats claims to be Brooklyn’s first sneaker brand. 

The plain style of their sneakers is part of their mission to create versatile products with none of the “BS attitude of iconic retro sneakers” for both men and women. 

In addition to making sneakers that work no matter what your style is, Greats also has a particular emphasis on sustainability and ethical labor practices.

In addition to their high-quality sneakers, Greats also has an incredibly well-designed Shopify site you should definitely check out. 

Visit Greats’ Shopify fashion store here.

Negative

If you’re looking for a well-designed Shopify clothing store with great product imagery, Negative is one store you’ll want to visit.

The entire store has a minimalist vibe that works well with their brand and mission to provide simple, comfortable underwear without any of the frills like lace, padding, and decorations usually associated with women’s underwear. 

Taking this same approach with their website design allows their product images to shine and sell themselves.

Visit Negative’s Shopify store here.

Taylor Stitch

Taylor Stitch is a menswear clothing brand focused on creating high-quality products that can stand up to any condition, whether that’s surfing, chopping wood, or just going to the office.

In addition to durability, Taylor Stitch also has an emphasis on using natural products to avoid the need for chemicals and pesticides which harm workers and pollute the environment.

And it’s not just great clothes that Taylor Stitch has produced, but a great online Shopify store as well.  

Visit Taylor Stitch’s Shopify store here.

Goodfair

Goodfair was founded by Topper Luciani to counter the consumption-based culture of fast fashion. 

Unlike most clothing stores that only sell secondhand items, Goodfair also tends not to list individual items. Instead, they offer customers bundles of similar items, such as graphic tees. 

This helps streamline their processes and saves them money which is then passed on to customers through lower prices.

As for their online store, Goodfair features a colorful, pastel theme that makes them stand out as a uniquely designed Shopify store.

Visit Goodfair’s Shopify store here.

3sixteen

If you’re looking for a Shopify clothing store with incredible imagery, 3sixteen is one store you need to visit.

Featuring both high-quality product images and in-situ photos of people wearing their products, just browsing 3sixteen’s site is like visiting a high-end boutique store.

This commitment to design applies to everything from their clothing to website and even their artist collaboration project.

Visit 3sixteen’s Shopify store there.

Big Bud Press

Big Bud Press is a small but fast-growing Los Angeles-based label that produces high-quality clothes for everyone regardless of their body.

And it’s not just about ensuring their clothes are inclusive, but also that they’re produced in an ethical manner. 

In terms of their Shopify store design, Big Bud Press makes high use of a bright and vibrant color scheme. 

Visit Big Bud Press’ Shopify store here.

Manitobah Mukluks

Manitobah Mukluks was founded in 1997 by Sean McCormick as a way of celebrating Canada’s Indigenous heritage and traditions through footwear. 

Many of their products are also made in partnerships with Indigenous elders and artisans and are designed to stand up to Canada’s diverse climates. 

Visit Manitobah Mukluks’ Shopify store here.

Over to you 

So there you have it, our top picks for the best Shopify clothing stores in 2022. 

Hopefully, you’re now fired up and eager to start selling your own clothes online, or if you’ve already started selling clothing through Shopify, to make improvements to your store so that they’re just as inspiring as these are. 

When you get your store up and running, be sure to check out our email marketing for fashion stores guide to ensure your store is as successful as it can be.

If you’re thinking of running a popup on your store, you might also want to check out our collection of fashion store popups for inspiration.

And if you know of any other great clothing or apparel stores on Shopify, feel free to mention them in the comments below! 

For more inspiration, you might also want to check out our collection of Shopify t-shirt stores.

The post The 10 Best Shopify Clothing Store Examples in 2023 appeared first on SmartrMail Email Marketing Blog.

You know for a fact that Black Friday is one of the busiest shopping days of the year. Standing out in the crowded digital space is going to take more than generic SMS messages.

SMS marketing offers a direct and immediate way to reach your audience, ensuring your promotions are seen when it matters most.

With high open rates and instant delivery, SMS is a powerful tool for driving sales and engagement during this high-stakes event.

The many benefits of Black Friday SMS marketing

Although social media, direct messaging, and emails have become the staple channels of communication, SMS still holds its position as a channel to connect with customers on a more individual level.

Black Friday SMS marketing can do wonders to your bottom line by boosting customer engagement and improving conversion rates. Here are some of its assured benefits:

Instant delivery and high open rates

SMS messages are delivered almost instantly and boast open rates as high as 98%, far surpassing email and other digital channels. This immediacy ensures that your Black Friday offers reach customers at the right moment, increasing the likelihood of quick responses and conversions.

Personalization opportunities

From addressing customers by name to tailoring offers based on shopping behavior, SMS marketing offers you a higher degree of personalization. This personalized approach can create a stronger connection with your audience, making them more likely to engage with your Black Friday deals.

Additionally, personalized SMS marketing can significantly boost customer loyalty by making customers feel valued and understood.

Direct communication with customers

SMS provides a direct line of communication to your customers, cutting through the noise of crowded inboxes and social media feeds. This directness is particularly valuable during Black Friday, when timely and relevant Black Friday messages can make the difference between a sale and a missed opportunity.

Direct communication through SMS can also significantly improve customer retention by fostering a more personal and immediate connection with your audience.

Cost-effective marketing channel

Compared to traditional advertising, SMS marketing is relatively low-cost while offering a high return on investment. The ability to reach a large audience with minimal expense makes it an attractive option for businesses looking to maximize their Black Friday marketing budget.

SMS Marketing Vs. Social Media Marketing Vs. Email Marketing

We briefly mentioned earlier that SMS marketing stills holds value amidst social media and email marketing. 

SMS marketing, social media marketing, and email marketing each have unique strengths and weaknesses. 

Here’s a comparison to help you decide which combination of channels will best suit your strategy.

Planning Your Black Friday SMS marketing Campaign

Planning your Black Friday SMS marketing campaign is not going to be an easy task. Neverthless, if you follow a process you can still end it on a success note.

Setting Clear Goals

Whether you’re aiming to drive sales, increase website traffic, or build brand awareness, having specific goals will guide your strategy and help measure success. Introducing a Black Friday pre-sale can create early shopping opportunities with exclusive discounts, setting the stage for significant savings and encouraging early purchases. Be it for Black Friday SMS marketing, or for any other holiday season marketing, it is necessary to set SMART goals as a precursor. Setting clear goals can also lead to higher customer satisfaction.

For example, if your primary goal is to boost sales, your SMS messages should focus on time-sensitive offers and strong CTAs.

If brand awareness is the target, you might prioritize messaging that encourages engagement and social sharing.

Audience Segmentation

Effective SMS campaigns are built on personalization, and that starts with audience segmentation. By dividing your audience into specific groups, you can tailor your messaging to resonate more with each segment. For instance:

• Loyal Customers: Reward them with exclusive early access or higher discounts.
• New Subscribers: Entice them with a welcome discount or first-purchase incentive.
• High-Value Shoppers: Offer personalized recommendations or premium deals to encourage repeat purchases.

Segmenting your target audience can improve the effectiveness of your SMS campaigns by ensuring that each message is relevant and engaging to the specific needs and interests of each group.

Crafting Compelling SMS Offers

Different types of offers can appeal to various segments of your audience. Put in some copywriting effort to craft the right SMS that will hook customers and reel them into making a purchase. Highlighting black friday sale items can be an effective way to attract attention to special offers and discounts.

Some of the strategies you can give a shot are:

• Percentage discounts
• Specific amount discounts
• BOGO (Buy One Get One)
• Exclusive early/VIP access
• Free shipping
• Limited-time offers

Let’s take a detailed look at these strategies and how you can leverage them.

Best SMS Marketing Strategies to Create Black Friday Text Messages

The right sale offer can motivate customers to act quickly, driving sales and engagement, especially during Black Friday sales. Here’s how to approach crafting offers for different types of promotions:

Discounts – Discounts are a classic and effective way to entice customers, especially during Black Friday. When crafting a discount offer, focus on making it substantial enough to stand out in the crowded market. Whether it’s a percentage off or a dollar amount discount, clearly communicate the value to the customer and include a sense of urgency to encourage quick action.

Flash Sales – Flash sales are short, time-limited promotions that create a sense of urgency and excitement. These offers work well in SMS marketing due to the immediacy of text messages. The key to a successful flash sale SMS offer is to emphasize the limited time frame and make the offer too good to pass up, such as a deep discount or an exclusive deal available only during the flash sale window.

Exclusive Access – Offering exclusive access to Black Friday deals can make your customers feel valued and appreciated. This type of offer works well for VIP customers or those who have subscribed to your SMS list specifically for early access. The messaging should highlight the exclusivity of the offer, making customers feel like they are getting a special advantage over others.

BOGO (Buy One, Get One) – BOGO offers are a popular choice for driving volume sales during Black Friday. These offers provide customers with a perceived higher value, as they’re getting an additional product for free or at a reduced price. When crafting a BOGO SMS offer, be clear about the terms and make it easy for customers to understand how they can take advantage of the deal.

Free Shipping – Free shipping is a powerful incentive that can reduce cart abandonment and encourage more customers to complete their purchases. This offer is particularly appealing during Black Friday when shoppers are looking to maximize their savings. In your SMS message, emphasize the convenience and cost savings that free shipping provides, and consider adding a minimum purchase requirement to boost average order value.

Bundle Deals – Bundle deals encourage customers to purchase multiple items by offering them at a discounted rate when bought together. This type of offer can increase the overall order value and help clear out inventory. Your SMS should clearly outline what’s included in the bundle and the savings customers will enjoy by choosing the bundle over individual items.

Loyalty Rewards – Loyalty rewards offer an excellent opportunity to acknowledge and reward your repeat customers. This could be in the form of extra discounts, bonus points, or exclusive gifts with purchase. The messaging should convey appreciation and make loyal customers feel like they are receiving a special perk for their continued support.

Gathering customer feedback can help refine your SMS marketing strategies by providing insights into what works and what doesn’t, allowing you to tailor your offers more effectively.

The art and science of crafting effective Black Friday SMS messages

Not just campaign planning, but copywriting also plays a crucial role in making your Black Friday SMS messages work. Consider following these best practices when writing your campaign messages.

Writing Attention-Grabbing Subject Lines

Subject lines are the first thing your audience will see, making them crucial in determining whether your message gets opened or ignored.

For SMS marketing, the subject line needs to be concise, yet powerful enough to capture attention immediately.

The best practices you must adhere to include:

• Keep It Short and Sweet: Aim for brevity, as you have limited characters. Focus on the key offer or benefit.
• Use Action-Oriented Language: Words like “Grab,” “Save,” “Unlock,” or “Exclusive” encourage immediate action.
• Highlight Urgency or Scarcity: Phrases like “Limited Time,” “Only Today,” or “Ending Soon” create a sense of urgency that can drive quicker responses.
• Personalize When Possible: Including the recipient’s name or referencing their previous shopping behavior can make your subject line more engaging.

Effective subject lines can significantly improve open rates, ensuring your message reaches a wider audience.

Example: “Hurry, [First Name]! 20% Off Just for You – Today Only!”

Message Length and Content

When crafting your SMS content, less is more. Given the character limit and the need to get straight to the point, your text message should be concise and focused on the essential details. Here’s why:

• Be Concise: SMS messages should be clear and to the point, as you only have about 160 characters. Avoid fluff and stick to the core message.
• Incorporate Urgency: Urgency drives action. Phrases like “Act Now,” “Limited Time,” or “Today Only” can encourage immediate engagement.
• Emphasize Exclusivity: Making customers feel special can increase their interest. Use phrases like “Exclusive Offer,” “Just for You,” or “VIP Access” to add value to your message.

Example: “Flash Sale! 50% off everything – today only. Shop now: <Link>

Using Personalization and Emojis

Personalization and emojis can add a layer of engagement and personality to your SMS messages, making them more relatable and impactful.

• Personalization Enhances Engagement: Tailoring your messages with the recipient’s name, past purchases, or browsing behavior can make them feel valued and more likely to engage. For instance, “Hi [First Name], your favorite items are on sale!”
• Appropriate Use of Emojis: Emojis can add a fun, visual element to your messages, but they should be used sparingly and appropriately. Emojis like (celebration), (urgency), or (shopping) can enhance your message without overwhelming it. However, ensure that they align with your brand’s tone and the message’s content.

Personalization and appropriate use of emojis can significantly enhance the customer experience by making messages feel more tailored and engaging.

Call to Action (CTA)

A strong, clear call to action is vital to the success of your SMS marketing campaign. The CTA directs your audience on what to do next and should be compelling enough to drive immediate action. Black Friday SMS templates are essential tools for creating compelling messages that effectively communicate deals and promotions during the Black Friday and Cyber Monday sales events.

• Crafting Clear and Compelling CTAs: Your CTA should be direct and easy to understand, leaving no ambiguity about the next step. Use action verbs and create a sense of urgency to encourage immediate action.
• Examples of Effective CTAs for Black Friday:
• “Shop Now” – Simple and direct, perfect for time-sensitive offers.
• “Claim Your Discount” – Creates a sense of ownership and urgency.
• “Unlock Your Offer” – Adds an element of exclusivity and intrigue.
• “Buy Now Before It’s Gone” – Combines urgency with scarcity, motivating quick decisions.

A strong CTA can significantly improve conversion rates by guiding customers towards completing a purchase or taking the desired action.

Example: “Don’t miss out! Claim a promo code for your 25% off today: Link

By focusing on these elements, you can craft SMS messages that not only capture attention but also drive the desired action, ensuring your Black Friday campaign is both effective and engaging.

If you’re looking for ready-to-use SMS messages for all occasions, here are 40 SMS templates you can use.

Black Friday SMS messages for all occasions

Now we have reached the most important part of this article. the one that is going to save hours worth of brainstorming and tedious copywritign effort.

Here are the Balck Fridat SMS message tempaltes that you can use for any occasion:

1. Exclusive Early Access Sale

1. You’re in! Get exclusive early access to our Black Friday deals now. Take advantage of our pre Black Friday sale to enjoy early discounts and exclusive offers. Shop before everyone else: < Link> #VIPAccess. Exclusive early access can significantly boost customer loyalty by making customers feel valued and appreciated.
2. Early birds catch the best deals! Use code EARLYBF for 20% off before the rush. Shop now: < Link>
3. Black Friday starts NOW for our VIPs! Hurry, grab your favorites before they’re gone: < Link>
4. Shh…it’s a secret! Early access to our Black Friday sale is live. Use code SECRETSALE: < Link>
5. You’ve unlocked early access! Shop our Black Friday deals before the crowd: < Link> Limited time only!

2. Last-Minute Reminders

1. Time’s almost up! Black Friday weekend ends tonight. Don’t miss out on huge savings: < Link>
2. Final hours! Shop our Black Friday deals before they’re gone. Hurry: < Link>
3. Last chance to save big! Black Friday ends soon. Get your deals now: < Link>
4. Tick-tock… Last-minute Black Friday shopping? We’ve got you covered. Shop now: < Link>
5. Only a few hours left! Grab your Black Friday favorites before they’re gone: < Link>. Last-minute reminders can significantly improve conversion rates.

3. Cart Abandonment Reminder

1. Hey < First Name>, you left something behind! Complete your purchase now and enjoy 15% off with code SAVE15: < Link>. Cart abandonment reminders like this can significantly improve customer retention by encouraging customers to complete their purchases.
2. Don’t miss out, < First Name>! Your Black Friday picks are still waiting. Complete your order: < Link>
3. Your cart is calling! Grab your Black Friday deals before they’re gone. Finish checkout: < Link>
4. We saved your cart! Use code BFCM20 for 20% off and complete your order: < Link>
5. Your Black Friday deals are waiting! Finish your purchase before they sell out: < Link>

4. Flash Sale Notifications

1. Flash Sale Alert! 50% off for the next 2 hours only. Don’t miss out: < Link> Cyber Monday deals are just around the corner, so stay tuned for exclusive offers.
2. Quick! Flash sale is live for the next 3 hours. Grab 40% off sitewide: < Link>
3. Surprise Flash Sale! Shop now and get 30% off for the next hour: < Link>
4. Limited-time flash sale! 25% off everything, but only for the next 2 hours: < Link>
5. Act fast! Flash sale ends in 1 hour. Use code FLASH25 for 25% off: < Link>

5. Personalized Product Recommendations

1. Hi < First Name>, we’ve handpicked these Black Friday deals just for you! Check them out: < Link>
2. Your favorites are on sale! Shop personalized Black Friday deals before they’re gone: < Link>
3. Special Black Friday picks for you, < First Name>! Don’t miss out on these deals: < Link>
4. Looking for something specific? Check out our personalized Black Friday recommendations: < Link>. Personalized recommendations can significantly boost customer engagement.
5. We know you’ll love these! Shop your personalized Black Friday deals now: < Link>

6. Bogo (Buy One Get One) Offers

1. BOGO is here! Buy one, get one free on select items for Black Friday. Don’t forget to check out our Cyber Monday sales for even more amazing deals. Shop now: < Link> BOGO offers can significantly drive customer acquisition by attracting new shoppers looking for great deals.
2. Black Friday BOGO! Buy one, get one 50% off today only. Don’t miss out: < Link>
3. Double the deals! BOGO on your favorite products for Black Friday. Limited time: < Link>
4. It’s BOGO time! Buy one, get one free on everything. Shop Black Friday deals: < Link>
5. BOGO Alert! Buy one, get one 50% off for Black Friday. Shop before it’s gone: < Link>

7. Free Shipping Promotions

1. Free Shipping Alert! Enjoy free shipping on all Black Friday orders today only: < Link>
2. Shop more, save more! Free shipping on all Black Friday orders over $50. Use code FREESHIP: < Link>
3. Black Friday Special! Free shipping on everything, no minimum required: < Link>
4. Skip the lines, we’ll ship for free! Black Friday free shipping on all orders: < Link>
5. Order today and get free shipping! Black Friday deals + free shipping: < Link>. Free shipping can significantly improve customer satisfaction by reducing overall costs and providing a better shopping experience.

8. Exclusive VIP Offers

1. You’re a VIP, < First Name>! Enjoy 25% off all Black Friday items. Use code VIP25: < Link> Exclusive VIP offers like this can significantly boost customer loyalty.
2. VIP Alert! Get early access to our best Black Friday deals with code VIPFIRST: < Link>
3. Exclusive for VIPs! 30% off your entire Black Friday order. Shop now: < Link>
4. VIP Black Friday sale just for you! Save big with code VIPSALE: < Link>
5. As a VIP, you get the best deals first! Use code VIPDEAL for 20% off Black Friday items: < Link>

Timing Your SMS Campaign

Timing is everything when it comes to SMS marketing, especially during Black Friday, when consumers are bombarded with promotions free gift, from all directions. Sending your messages at the right time can significantly impact their effectiveness. Timing your SMS campaign correctly can improve open rates.

Which are the best days and times to send black friday sms campaigns?

The days leading up to Black Friday, including the weekend before, are prime times for sending SMS messages. Early morning (8-10 AM) or late afternoon (4-6 PM) tend to be the most effective, as people are more likely to check their phones during these times. 

On Black Friday itself, consider sending reminders early in the day and then follow-ups in the late afternoon to capture any last-minute shoppers.

Do consider your audience time zones as well.

If your audience spans multiple time zones, it’s crucial to schedule your SMS messages accordingly. Sending a message at 8 AM Eastern Time might be too early for your West Coast audience. 

Most SMS platforms allow you to segment your list by time zone, ensuring your messages are received at the optimal time for each group. This consideration can prevent your message from being ignored or worse, seen as intrusive.

Drip Campaigns and Follow-Ups

A single SMS message might not be enough to engage your audience fully, especially with the heightened competition during Black Friday. That’s where drip campaigns and follow-ups come into play.

Drip campaigns can significantly boost customer engagement by providing consistent and relevant communication over time.

Setting Up a Series of Messages Leading Up to Black Friday:

Drip campaigns involve sending a series of scheduled messages to build anticipation and keep your brand top-of-mind as Black Friday approaches. Start with a teaser message a week before the sale, hinting at the deals to come. Follow up with a more detailed message outlining the key offers a few days later, and finally, send a last-minute reminder on Black Friday morning. This strategy ensures consistent engagement without overwhelming your audience. Additionally, a well-executed series of messages can significantly improve customer retention by keeping your audience engaged and informed.

Example Drip Campaign:

• 7 Days Before Black Friday: “Get Ready! Exclusive Black Friday deals are coming soon. Stay tuned for a sneak peek!”
• 3 Days Before Black Friday: “Here’s your sneak peek: Up to 50% off sitewide starting Friday. Don’t miss out!”
• Black Friday Morning: “It’s time! Shop our Black Friday deals now and save big: [Link]”
• Late Afternoon on Black Friday: “Last chance! Black Friday deals end tonight. Grab yours before it’s too late: [Link]”

Follow-Ups:

Sending follow-up messages is key to maximizing conversions. If a customer has clicked on a link but hasn’t made a purchase, consider sending a follow-up reminder with a slightly sweeter deal, like an additional discount or free shipping offer.

Timing these follow-ups is critical—send them too soon, and they might be annoying; send them too late, and you could miss the opportunity altogether. A well-timed follow-up, perhaps in the late afternoon or evening on Black Friday, can turn an undecided shopper into a buyer.

By carefully planning the timing of your SMS campaigns and incorporating strategic drip and follow-up messages, you can increase the likelihood that your Black Friday promotions will stand out and drive the desired results. Follow-up messages can significantly improve conversion rates by keeping potential customers engaged and encouraging them to complete their purchases.

Compliance and Best Practices in Black Friday SMS marketing

Compliance is a cornerstone of any SMS marketing strategy, especially during major shopping events like Black Friday. Failing to adhere to legal guidelines can result in hefty fines and damage to your brand’s reputation.

Moreover, compliance with regulations can significantly improve customer satisfaction by ensuring that customers feel respected and valued.

Understanding SMS Marketing Regulations

The Telephone Consumer Protection Act (TCPA) in the United States is the primary regulation governing SMS marketing. It mandates that businesses must obtain explicit consent from individuals before sending them SMS messages.

This consent must be clear, voluntary, and specific to the type of communication being sent.

Additionally, messages must include a clear opt-out mechanism, allowing recipients to easily stop receiving messages. Violations of the TCPA can result in significant penalties, including fines of up to $1,500 per message.

Other regions may have similar regulations, such as the GDPR in the European Union, which also requires explicit consent and provides individuals with rights over their personal data.

Adhering to these SMS marketing regulations can build customer trust by ensuring transparency and respecting consumer preferences.

A note on obtaining proper consent from customers

Obtaining proper consent isn’t just about compliance—it’s about respecting your customers’ preferences and building trust. Consent must be explicit, meaning customers must knowingly opt-in to receive SMS messages from your brand.

This can be done through a signup form on your website, an in-store registration, or any other method where the customer is fully informed about what they’re agreeing to. Using pre-checked boxes or assuming consent from other forms of communication (like email) is not compliant and could lead to legal trouble.

Proper consent also ensures that your messages are welcomed and reduces the likelihood of complaints or opt-outs. Obtaining proper consent can significantly build customer trust, as it shows that you value their choices and privacy.

Managing Opt-Ins/Opt-Outs

Managing opt-ins and opt-outs effectively is key to maintaining a healthy, engaged SMS subscriber list and ensuring a positive user experience. Building a robust list of SMS subscribers is crucial for effective SMS marketing campaigns, especially around events like Black Friday. Managing opt-ins/opt-outs effectively can significantly enhance the customer experience by ensuring that communications are relevant and welcomed.

Follow these best Practices for Managing Opt-Ins and Opt-Outs:

Opt-Ins

When a customer opts in to receive SMS messages, it’s important to immediately confirm their subscription with a welcome message that outlines what they can expect, such as the frequency of messages and the type of content you’ll be sending.

Opt-Outs

Providing a simple and easy opt-out mechanism is both a legal requirement and a best practice. A typical method involves allowing users to reply with a keyword like “STOP” to unsubscribe.

It’s important to acknowledge their opt-out request with a confirmation message, and ensure their number is removed from your list promptly to avoid any further communications, which could lead to compliance violations and customer frustration.

By understanding and implementing these compliance practices, you not only protect your business from potential legal risks but also foster a trusting relationship with your audience, leading to better engagement and more successful SMS marketing campaigns.

Wrapping up: Black Friday SMS marketing

SMS marketing is a powerful tool for Black Friday, offering direct and immediate access to your audience during one of the most competitive shopping events of the year. Its ability to create urgency, deliver personalized offers, and drive quick actions makes it an essential component of any comprehensive Black Friday marketing strategy.

To launch a successful campaign, remember to plan your timing carefully, craft concise and compelling messages, and stay compliant with regulations. By focusing on these key elements, you can maximize engagement, boost sales, and make the most of the Black Friday shopping frenzy.

Now that you know how to go about your BFCM SMS marketing, it’s time to create your own campaign! Black Friday SMS marketing can significantly boost customer engagement and conversion rates.

With SmartrMail, it’s easy to set up an SMS campaign for Black Friday (or any other event for that matter) and also combine it with your email marketing strategy.

If you’re already a SmartrMail user, you can learn how to do this right here. Otherwise, you can install SmartrMail for free right here.

All the best this Black Friday!

The post 40+ Black Friday SMS templates to win this holiday season appeared first on SmartrMail Email Marketing Blog.

And if there’s one thing you can bet on merchants doing every Black Friday in addition to heavily discounting their products, it’s that they’ll be sending plenty of emails. 

Whether they be your traditional brick and mortar store or colossus ecommerce website, every good retailer will be perfecting their Black Friday email campaigns to maximize sales. 

While email marketing is the most profitable marketing channel, you’ll never be up against more competition in making your email marketing campaigns stand out in subscribers’ inboxes.

With so much pressure, we’ve decided to lend a helping hand by showcasing these 10 great Black Friday email examples.

Feel free to use these as your Black Friday email inspiration when coming up with your own design and copy!

Black Friday Email Examples

Carhartt’s Animated Black Friday Email

Carhartt’s Black Friday email design includes a simple gif that’s attention grabbing and provides a clever way of announcing that their sale has started.

What’s one firesure way to make your emails stand out? Add an animation to them. 

The only thing missing is any mention of what discounts and specials they’re offering. 

This is important information when it comes to enticing people to click through. At least they have two clear CTA buttons at the bottom of the email to help with clicks.

Key takeaway:

• When most emails only include static images, a simple gif can go a long way to making your emails stand out.
  

Forever 21’s Anticipation Building Email Design

People love to reveal what’s hidden on scratch cards. That’s what makes this email design from Forever 21 so great (even if they went bankrupt).

By taking advantage of the compulsion to scratch these cards, they’ve effectively ensured that people will click through to see what their additional two offers are. 

Unlike other Black Friday emails, this one also includes a customer support phone number and links to FAQs, store locator and mobile apps. This helps to remove any barriers between a customer and their purchase.

Key takeaway:
Thinking outside the box when coming up with Black Friday email ideas will help you create a clever and unique design

ModCloth’s Colorful Black Friday Email

What’s the most common theme between Black Friday emails? The use of black.

That means making your emails stand out can be as easy as just using some color. 

ModCloth certainly dials the use of color up to the max, which they can get away with as it matches their brand. Even if your brand doesn’t lend itself to using the full rainbow, experiment with adding a few colors in your email design. 

Like every good Black Friday email, this example also states their offer and includes a clear CTA button through to their online store.

Though technically a Cyber Monday email, this design works as both a Black Friday and Cyber Monday email.

Key takeaway:

• Just because it’s Black Friday it doesn’t mean you need to go heavy with the black, experiment with other colors as apart of your Black Friday email strategy.

Casper’s Snooze Through Black Friday Email

Casper has always been creative with its email campaigns, and this Black Friday email promoting their gift promo code is no different. 

The pleasant image with gift boxes and pillows in the background is visually aesthetic. Product photography works fine for any situation, and Casper has leveraged it. 

The imagery is enriched with a smart copy which proclaims ‘Sleep as a gift”. Along with the copy they are announcing a gift code with an expiry date – which certainly creates an urgency to shop in the user. 

Key takeaway:

• The clever use of imagery that aligns perfectly with Casper’s business makes this a great Black Friday email.

Christopher and Banks Creates A Sense of Urgency

A few things stand out about this Black Friday email design. 

First, there’s no black in the design. The use of green and red helps tie it into the broader holiday season and Christmas. 

Second, the countdown timer at the top of the email beneath the words “FINAL HOURS” creates a sense of urgency which is a great strategy to get people to convert from your emails. Without it, you run the risk of people opening your email and then forgetting about your sales when they don’t head to your online store straightaway. 

However this is not the part of the email that immediately grabs your attention. Instead it’s the $19 figure that captures people’s attention by being so large. Whether it’s better for the Black Friday offer or the timer to be most prominent depends on the offer.

Either way, the CTA buttons at the bottom of the email should definitely be made to stand out more. With the design above they disappear into the background of the email, likely reducing click-through rates.

Key takeaway:

• Including a timer creates a sense of urgency that’ll get more people clicking through your email.

Peel’s Black Friday Sneak Peek Email

A great Black Friday email marketing strategy is to reward your loyal customers with a sneak peek of your offer. 

That’s exactly what this email from Peel does.

The sense of exclusivity also helps to make the email stand out from other Black Friday emails while also enticing the subscriber to click through and see what the offer is. 

Key takeaway:

• Making your loyal customers feel valued by offering them an exclusive sneak peek of your Black Friday offer is sure to boost email engagement.

Pretty Little Thing’s Colorful Black Friday Email

We’ve saved the most striking Black Friday email for last. 

There’s no denying that this email will definitely grab people’s attention when they open it. It’s not only the pink color that stands out compared to the usual black, but also the font choice and imagery. 

This email example incorporates a lot of the great elements of others on this list. Such as the clear CTA buttons, explicitly stating their offers and including a countdown timer.

The inclusion of a discount code helps to make their subscribers feel that this is an exclusive offer just for them too. 

While your brand might not be suited to such a striking design, it still goes to show that Black Friday emails don’t all have to look alike. 

Key takeaway: 

• Creating a unique email design will capture your subscribers’ attention when they open your email. 

Baggu Black Friday offer early announcement email

There are two things that capture your or any user’s attention right off the bat. First, the copy that says “This weekend won’t laster forever.” Next, the prominent clouds announcing the discount offers. 

Baggu has also experimented with three fonts across the email. We don’t recommend doing the same, because it might hamper the user experience. 

Key takeaway:

Mixing a combination of two fonts is recommended, any more could make the design appear cluttered.

Brooklinen’s bundle offers and referral deal

Black Friday offers two opportunities – one, to sell more to existing customers, second, to win new customers. Bundle deals and referrals are a great way to achieve both.

Brooklinen’s email announces a combination of several bundles on which specific deals are available.

Further, their final CTA banner is announcing a referral deal wherein existing customers referring new customers get a $15 discount for themselves and their friend. 

Key takeaways:

• If you have a product portfolio which has an opportunity for cross-selling, do consider bundling them together as a bundle.
• Announce holiday-specific referral deals that will build your existing customer base without incurring exorbitant marketing costs.

Tinker’s urgency-inducing countdown email

Of course, it is a watch brand. So using a catchphrase relevant to watches is obvious, and Tinker Watches has used a simple copy along with an abstract image of the watch for the email.

The visual is definitely captivating and relatable for the target audience who could be vying for exotic luxury watches with character. 

Key takeaways:

• Write copy and select visuals that are aligned to your product and brand.
• An announcement email prior to announcing the product launch or offer could create some excitement and garner customer attention.

Google’s last chance Black Friday Emails

Google’s Black Friday email announces hefty discounts in its hardware products. The copy is straightforward and announces the discount amount on each product.

The CTA which says ‘Save now’ is definitely persuasive and can help increase conversions. The email banner has a CTA that directs users to the page where all offers are listed. 

Key takeaways:

• If you have multiple offers that cannot be listed in a single email, create a landing page of offers and direct users from the email.
• Copy that announces the deal directly without making the users make sense of it is the best.

Adidas Black Friday email that announces free expedited shipping

There are two offers that tis Black Friday email from Adidas is spotlight on. Their massive 50% discount and free expedited shipping.

It is a very simple email with hardly three scrolls that contains all the possible information that a user might need. 

The carousel beneath the CTA with all their product categories takes care of helping users reach the right page where the product they’re looking for is available.

Key takeaways:

• Minimal emails do work out well, provided all necessary information is packaged properly.
• Use dynamic content blocks to personalize the content to make it suitable for the target audience.

Grammarly’s premium plan comparison email

Grammarly is one of the most widely writing tools and their free plan is perhaps the most popular one as well.

Their Black friday email announces an attractive 55% discount on the premium plan. To convert existing ree users, they are also showcasing the differences with a table. 

Since the email is targeting existing free users. This minimal email with relevant information works well.

Key takeaway:

• Black Friday emails can convert freemium customers into premium paid customers, if they are provided the right information aligned with a good discount.

Article announcing the biggest sale of the year

Article makes a splash with its email that uses gif to showcase its product. Further, they are announcing a 45% discount along with free shipping above a minimum order restricted to a deadline. 

User’s attention is captured, interest is won, and urgency is created with the simple copy.

Key takeaways:

• Static images are great, but animations and GIFs do have their own potential to impress recipients. Don’t shy away from experimenting.
• Arrange offers in a logical fashion that follows the user’s thought process, capture attention, sustain it, create urgency.

Postable’s madness Black Friday email

Postable calls its Black Friday offer the ‘Black Friday madness’. It is a quirky way to announce an offer along with a promo code. There is also a CTA button that takes users to the homepage where all offers are listed.

Key takeaways:

• Use a quirky theme or copy to announce the offer.
• Use emojis in the subject line.

United By Blue altruistic Black Friday Email

United By Blue’s email announces a 25% sitewide discount and free shopping on all orders. The messaging is loud and clear to existing customers who might have been buying at higher prices and were incurring shipping fees on low-value orders.

Further, there is also a second part of the newsletter where dedicated sections for gifts, new arrivals, women, men and products are provided for quick accessibility.

Key takeaways:

If your store has been charging for shipping or has been premium price for its products, maybe this format would be a good choice to announce the offers.

Encircled – an email with a difference

If being ‘candid’ was an email, Encircled owns it. Their copy seems to be reaching out to you and talking in person. It is personal, but, with a certain marketing angle to it that is characteristic to all Black Friday emails.

This particular email is an announcement of the upcoming Black Friday & Cyber Monday emails. It is giving up a gentle heads-up of the deluge of emails that are to follow and is offering users the option to opt out if required. Quite a contrarian approach compared to what other brands are doing. And that is exactly what captures the attention of some users as well.

Key takeaways:

Be wary of the user’s inbox. Don’t bombard them with emails. Do provide the option to opt out voluntarily. It will help the brand retain only those users who are really keen on receiving emails.

Sonos – Simple and straight-forward with no frills

Sonos is an premium audio equipment brand and any offers from them is well-received by users. This Black Friday email from Sono is focusing only on two major products – their home theater and their speaker set.

Sono is pretty clear about the discount being offered and its validity. There is no loud marketing copy or sales pitches. A simple and straightforward announcement, which should resonate well with its intended target audience of audiophiles.

Key takeaways:

Simple and straight-forward email communications trumps every other form of marketing pitches, especially for premium products.

Hill-Side – promo codes for the win

There are two things at play here. First, Hill-side is announcing the 30% discount prominently for Black Friday. 

However, it can be claimed only using the discount code “BLACKFRIDAY”. Promo codes are widely used by brands for holiday season sales. First, it helps keep a track of revenue the specific campaign has generated. Also, it becomes easier to toggle on and off a promo code once its validity expires. 

Key takeaways:

If you have the necessary tech stack, a promo code is the simplest and easiest way to provide discounts to customers.

Yoco – show’n’tell email for new customers

Some products are not readily accepted by customers. They need a little bit of content help to set context to sell better. Yoco is taking that route. 

The first scroll of the email prominently announces the Black Friday discount and when the sale is going live.

The second part of the email explains the product features and why customers have chosen it. It is a way of showcasing social proof to win new customers. 

Key takeaways:

For products with sophisticated target audience, it is ideal to set context with content. Showcase social proof that will create awareness and help them take a conscious decision.

GoPro’s email with stunning product imagery

When the world’s best action camera goes on discounted sale, it will sell like hotcakes. 

But, even a brand GoPro has to up its email marketing game to win new customers. 

This particular email is visually pleasing and goes on to showcase the bundle – including the camera and essential accessories.  Further, the sub-text before the CTA highlights unlimited cloud storage and replacement guarantee, all of which are highly persuasive for the adventure camera enthusiasts.

Key takeaways:

When text cannot describe an entire story, use images to showcase product value. Bundling products together based on most-purchased items is a good way to sell more to new and existing customers.

Creating Your Own Black Friday Email Campaign

Now that we’ve gone through 20 Black Friday email examples, it’s time to think about your own campaigns.

Hopefully now you have a good idea of what to include in your email copy as well as some inspiration for your email design.  

The truth is however that creating a great Black Friday email is only half of the challenge. 

Without a great subject line that entices people to click on, most of your subscribers won’t even open your email. Meaning that all that effort you went through for your email isn’t properly realized. 

Luckily we have a list of great Black Friday email subject lines that you can use.  

In addition we also have plenty of other Black Friday resources to help you create your best Black Friday email campaign ever. 

Looking for even more Black Friday email examples? Check out Really Good Emails.

The post 20+ Best Black Friday Email Examples to Spark Your Inspiration appeared first on SmartrMail Email Marketing Blog.

But with the frenzy of consumers looking for the best deals, also comes merchants trying to one up their competitors and capture as many sales as possible. Whether that’s by offering a bigger discount, throwing in free gifts or ramping up their marketing budget to the max.

With over $90 billion expected to be spent this year, the level of competition during the Black Friday Cyber Monday weekend is intense to say the least. 

But you likely already know that. Instead if you’re reading this post you’re fully aware of the importance of this time of year and are looking for Black Friday campaign ideas to take full advantage of the holiday shopping.

If this is you, then you’ve come to the right place. 

To give you the best chance at making the most of Black Friday, we’ve asked 18 marketing experts for their top Black Friday campaign ideas.

Here’s what they came up with.

Don’t Leave It To The Last Minute

A common response among experts we asked for their Black Friday marketing ideas was that merchants shouldn’t wait until Black Friday to launch their campaign.

1) Felix Süllwold

Felix Süllwold is a digital marketing veteran. He suggests warming up your marketing communications in the lead up to Black Friday.

BFCM – It’s not a 4-day activity. Counting down the days to Black Friday and then shooting all your marketing cannons will likely lead to your promotions just bouncing off. 

Warm up the communications channels you will be using for your BFCM marketing. The easiest way to do so is by building hype: Announce the big deals that are coming, when the promotions start, or send content that prepares potential buyers for making a purchase: such as how-tos, testimonials, or product hacks.

2) Steve Wilson 

Steve Wilson suggests beginning to offer your Black Friday deals from early November. 

Set up a form where people can sign up for early bird specials in the beginning of November so it has some time to collect email addresses. Then send out emails to these people (as well as you list you already have) about your early bird specials for Black Friday/Cyber Monday the week before. 

Also make sure you have Retargeted ads running to capture more sales. 

3) Jon Tabbernor

Jon Tabbernor also recommends getting your Black Friday campaigns up and running well before the week arrives.

It’s all about building a buzz around your sale. By building a buzz around your Black Friday sale beforehand you can ensure that people know your sale is coming to achieve maximum traffic. 

For example by signing people up to an exclusive Black Friday email list to ensure people don’t miss out you can ensure people are engaged with your sale beforehand. 

4) David Bridburg

David Bridburg is wise to point out that you shouldn’t be just starting to collect email addresses for Black Friday even a month out. 

Marketing is a yearly event. I collect many email addresses from the public and the Sunday afternoon before Cyber Monday, I email out my best sale of the year. Making the day my most successful of the year.

5) Jennifer Moore

While it may be a good idea to be prepared and launch your Black Friday campaigns early in November, Jennifer Moore, a marketing specialist, cautions against being too early. Instead suggests sending out your first Black Friday email two weeks in advance. 

Send targeted emails two weeks before your sales begin. 

In the past, we’ve tried a month prior, but we’ve found that as our world gets inundated with flashy tech, consumers are remembering less and less after a certain period of time. 

The two week mark before Black Friday is perfect because, by that time, consumers are already thinking of what they’d like to purchase. They’re making budgets and will be sure to include your product on their list. 

Depending on when you’re reading this, the ship may have already set sail on launching your campaigns in early November. But that doesn’t mean it’s too late to collect email address to boost sales.

The Power of Email Marketing During Black Friday

As a lot of the suggestions have already alluded to, email marketing is a powerful tool to increase sales.

This is especially true given that email is responsible for driving a fifth of all online sales during the holiday season.

6) Julianna Weiss-Roessler

If you don’t have to time to properly set up email flows in preparation for Black Friday this year, don’t worry. Julianna Weiss-Roessler points out that you can still use email marketing now in a way to also set yourself up for success next year.

Set yourself up for success in 2023. Take advantage of the bump in traffic by asking people for their email in exchange for the Black Friday deal. For example, you can offer, “Sign up for our email newsletter to get our killer Black Friday deal!” That way, you have the opportunity to turn a one-time buyer into a repeat client.

7) Igor Cerjan

Igor Cerjan from Perceptiv Digital recommends setting up an email campaign to build excitement for your Black Friday offer.

Email is still king.

Prepare a drip campaign driving awareness and excitement about your promotion starting 3-5 days before Black Friday to give people time to think through their potential purchases and kick off Black Friday with a custom template that drives urgency. 

Countdowns work best and make sure you put together a compelling offer! 

You’ll find people window shopping during the days leading up to the sale and then purchasing on the day. Re-target everyone who opened your email on Facebook leading up to the sale and on the day with a separate campaign (this will be cheap since its a specific warm audience). With short attention spans, getting their attention of Facebook will increase your conversions and sales on the day. 

8) George Hartley

Email marketing has multiple features that you can use to make more sales, such as personalized product recommendations. But if there’s one type of email you definitely should set up it’s abandoned cart emails.

These are emails that are automatically sent to customers who add items to their carts, but fail to checkout.

George Hartley recommends fully utilizing these emails during the Black Friday Cyber Monday weekend. 

Abandoned cart emails are a great tool to recover otherwise lost sales regardless of the time of year, but they’re especially useful on Black Friday.

Your customers are going to be doing a lot of shopping across a lot of different sites meaning they’re inevitably going to lose track of that’s in their carts. That’s why abandoned cart reminder emails are useful at prompting them to go back and checkout.

The problem however is that your competitors are also going to be sending the same people more emails than usual, leading to very crowded inboxes. 

The key to making abandoned cart emails work during Black Friday is then increasing the frequency of the follow up emails so that you send them all within the 24 hour sales period. 

Other abandoned cart best practices like including increasingly better discount codes in your second and subsequent follow ups still apply. 

9) Wei Tan

To help make your emails stand out in people’s inboxes, Wei Tan from The Orchard Agency recommends people use structured data.

To make your email campaigns really stand out, consider using structured data to generate more visibility and engagement with your Gmail audience. 

Structured data can create a more visually impactful presence in Gmail inboxes, by allowing you to customise and promote your own image, coupon code, and promotional offer before they open up your email. 

With approximately 40% of B2C databases consisting of Gmail addresses, the application of Structured Data will give you the competitive advantage for a significant portion of your audience/database. 

Black Friday Retargeting Campaigns

Retargeting campaigns are another highly effective Black Friday marketing strategy.  They also make a great addition to your email campaigns as you can often use your email list for your list of people retarget. 

10) Matthew Post

This is exactly what Matthew Post from MatthewPost.com recommends.

I would recommend going heavy on retargeting ads and remarketing emails. It is easier and more cost-effective to engage previous clients to have them purchase. Plus, shopping cart solutions, such as BigCommerce and WooCommerce, have plugins available where shoppers can receive an additional discount by sharing your store on social media. Combining these two strategies will turn past clients into evangelists.

11) Raúl Galera

When most merchants are trying to acquire new customers, Raúl Galera from ReferralCandy is wise to point out that your efforts are often best directed toward your existing customers.

When we think about BFCM we tend to think about how to attract new customers to our store: heavy discounts, free shipping, and so on. But are these really valuable to your store?

BFCM is the time for the deal hunters and impulse buys. Most of the customers that will be landing on your store for the first time are probably just going to be looking at the numbers before the “%” sign. And that’s okay. But the real value is what happens after that new customer makes their first purchase at your store.

It’s 6-7 times cheaper to persuade a customer to return than to acquire a new customer. You’ve done all the hard work — don’t let them go now! After their first visit, you should take the opportunity to start educating those customers about the brand, why you are different from other competitors and encourage them to come back for more. An email campaign is the best way to pique their interest.

Once these new customers start using your product and can see for themselves the value that you offer (say, a week after they’ve received your product), you can hit them with another email – now with an invitation to join your referral program. Once they’ve had enough time to use your product they’ll be able to pitch it to their friends and family more efficiently and generate more referral sales for your store.

Black Friday Social Media Campaigns

Of course, when it comes to online retailing we can’t forget about social media. Here are some of the expert Black Friday campaign ideas for social media.

12) Andrei Vasilescu 

Andrei Vasilescu from DontPayFull recommends starting your social media campaigns at least two weeks before Black Friday arrives.

Today everyone keeps an eye on social media to know what’s happening. 

Run a full scale social media campaign for your retail business highlighting your special discounts coupons or Black Friday special deals. Keep surfacing in popular social networks as many times as possible in a day and start campaigning from at least 15 days before Black Friday.

 This continuous and recurring appearance in the social networks will fetch people towards your retail store in the Black Friday to get your discount offers.

13) Syed Ali Hasan

For Syed from Film Jackets you just can’t forget about Facebook. 

Promote your products/services via Facebook Ads.

Everyone is using Facebook, and it is also a great platform to do online shopping. Users are more moving towards social networks so why not take advantage of such platforms? Facebook Advertising gives us the opportunity to target the right audiences that would take an interest in our products. 

During Black Friday, increase your ad spend because everyone will be competing for your target audience. In order to reach them, you can increase the budget but in the end, this will maximize your ROI. 

Offering a Free Gift to Black Friday Shoppers

Email marketing, social media and retargeting are all great ideas, but if you’ve been involved with online retail for a while now, you likely have these channels covered. 

A more unique Black Friday strategy, a couple of experts have advised offering free gifts to shoppers.

14) Shelley Grieshop

Shelley Grieshop from Totally Promotional recommends placing your logo on the free gifts for added brand exposure.

The best way to draw customers to brick and mortar or online stores for Black Friday, Small Business Saturday and Cyber Monday is to offer free stuff. Advertise via social media, on your website and other more traditional ways that customers will receive a free gift with every purchase. 

Choose affordable and useful customized gifts such as drawstring bags, chip clips or can coolers with your logo. Now you’ve created happy, loyal customers who will be exposing your logo to other potential clients wherever they take your gifts.

15) Becky Beach

Becky Beach from MomBeach.com suggests making your free gifts a Black Friday exclusive offer. 

What I have done last year and plan to do this year is to give a free item with a $30 or more purchase. This free item is exclusive and has never been sold on the site before. The only way my customers can get the item is if they spend $30. After the sale, the item goes away to never be sold again. 

Dealing with Shipping

A turn off potential customers often encounter with online shopping is shipping costs. While free shipping will prevent this from becoming an issue, not all stores can offer it. For these stores, there are some other solutions.

16) Cara Hebert

Cara Hebert from Wistia recommending using upsell and cross-sell promotions to offset shipping costs.

Shoppers have come to expect free shipping these days, but not every business can swing that on every order. To get around this, we suggest offering free shipping over a certain order value coupled with intelligent upsell and cross-sell promotions so that your business can stay competitive and raise the average order value (AOV) to help offset shipping costs. 

By pairing a free-shipping threshold with an automated cross-sell promotion, you can show visitors items within a certain price range that would raise their cart total to meet the free shipping minimum. 

In doing so, you reduce the chance of cart abandonment due to shipping costs and also increase your average order value by encouraging visitors to purchase more. 

If a free shipping threshold is still too expensive to apply nationwide, try geo-targeting the free shipping offer to a radius that makes more fiscal sense for your business.

Make Purchasing As Easy As Possible

In addition to running Black Friday campaigns, one of the best things you can do in preparation of Black Friday is making sure your online store is properly optimized. 

17) Pete Boyle

Pete Boyle recommends ensuring that it’s as easy as possible for your customers to checkout. 

During the BFCM weekend your potential customers are bombarded with offers, ads, deals, and communication. However, a lot of brands will fall foul of a simple rule. They still insist on implementing an unnecessarily complex purchase journey. 

They’ll connect with customers through ads or email, then redirect them to a different site where the customer has to navigate a 5+ step purchase journey.  

The result is a huge drop-off at every stage. 

You can tackle this by making the purchase journey as streamlined as possible. In particular, assessing user intent and formatting your checkout process to best mimic that intent. 

A user on social media is not necessarily intent on buying. They’re looking for a social distraction. Aligning your purchase journey with that intent will increase conversions.

Not All Black Friday Campaigns Need to be Digital

There’s no denying that online retail has taken off over the past decade, however that doesn’t mean all your Black Friday campaigns need to be digital.

18) Nick Titus

Nick Titus from Minuteman Press International suggests sending postcards to your potential customers. 

For independent retailers, it is vital to get Black Friday messaging out via multiple touchpoints such as cross-media marketing and direct mail. 

The USPS has a popular program called Every Door Direct Mail that allows retailers to send unaddressed mailings at a fraction of the cost. We have a program called Dynamic Direct Mail that links physical mailings to online marketing efforts. Retailers can mail a postcard to consumers who will then see online ads relating to that postcard.

Making This Your Best Black Friday Yet

Hopefully these Black Friday campaign ideas have given you some inspiration for your own marketing strategies. By taking on board this expert advice, you’re setting yourself and your store up for success this Black Friday. 

To help you maximize your sales, we also have plenty of other Black Friday resources. These include blog posts on great Black Friday email examples as well as over 100 Black Friday subject lines that’ll entice subscribers to open your emails. 

So no matter how little time there is left until Black Friday, there’s plenty of things you can do to make the most of the shopping holiday! 

The post 18 Experts Share Their Top Black Friday Campaign Ideas appeared first on SmartrMail Email Marketing Blog.

And if there’s one thing that’s more certain than merchants offering massive discounts it’s that they’ll be sending plenty of Black Friday email campaigns. And for good reason too. 

Email campaigns are directly responsible for a fifth of all online store visits over the holiday and consumers who convert through email spend 138% more compared to those who through different channels. 

None of which is particularly surprising seeing as email is the most profitable and effective marketing channel.

So with merchants understanding the clear importance of sending emails this Black Friday, the only thing standing in their way is creating the actual emails. 

How email templates can help

Designing and composing emails can take time. Especially when you’re creating them from scratch. 

Email templates, however, significantly reduce the time and amount of work you need to put in to get emails out.  

Templates provide the structure and layout for your email along with some generic imagery to improve the design of the email. From there, all you have to do is add your own content to customize them how you’d like. 

SmartrMail’s free Black Friday templates take it a step further

The downside to most email templates you download online is that you’re usually only given a PDF or Photoshop file that you then need to try to get to work with your email app. 

The difference with the email templates below, however, is that you don’t need to download anything.

Instead, you just enter your store’s domain and branded Black Friday templates are automatically generated based on your online store’s design. 

If you then connect your store with SmartrMail, you can then customize the templates with products from your store by looking them up and adding them with a single click. You can then tweak the design however you like and add additional images and text to your heart’s content. 

Send emails to your customers right away

Because you’re doing all of this in SmartrMail, you don’t have to worry about whether the templates are compatible with your email service provider or not. 

When you first connect your store with SmartrMail, you’ll automatically begin a 15-day free trial. During this time you can send emails to your entire email list, so if you connect SmartrMail now, you’ll be covered for your Black Friday email campaigns. 

The trial is also 100% commitment-free and you don’t have to add any credit card details. 

This means you can connect SmartrMail now, quickly and easily customize the templates below and add your own products in a single click stress-free. 

Black Friday email templates you can send right now

So what are these templates you can take advantage of right now? 

Well at the moment there are 6 Black Friday and Cyber Monday email templates you can use: 

1) All-purpose Black Friday template

This is a good general, all-purpose Black Friday template to get you started. 

After you connect SmartrMail, your store’s logo will automatically be added to the top of the template and the fonts will reflect your current site’s design (as will be the case with all the templates on this list).  

Of course, you can customize and change the images and text however you want. 

You can get the template here.

2) White Black Friday template

Most Black Friday templates tend to be quite dark (it is Black Friday, after all). 

For stores where the dark vibe doesn’t suit them all that well, there’s this brighter, more minimalist version of the general, all-purpose template.

You can get the template here.

3) Fashionista style template 

Of course, things aren’t all black and white. 

This fashionista style template is a good in-between option that’s warmer and well suited for fashion and apparel brands. 

Black Friday email design shouldn’t be all monotone. 

You can get the template here.

4) Fitspo Black Friday template

If you sell anything related to fitness, this fitspo inspired template is the way to go with your Black Friday sale emails. 

You can, of course, add your own products directly from your store in a single click complete with description, price, and link to buy once you’ve connected SmartrMail. 

You can get the template here.

5) Cyber Monday sale email template

Cyber Monday also demands its own email campaign, which you can get out quickly with this template. 

Again, like with all the templates on this list, once you connect SmartrMail with your store, your logo will be added to the template automatically and fonts will change to match your store’s design. 

You can get the template here.

6) Cyber Week template

What started off as a single day of sales on Black Friday morphed into a 4-day weekend event with Cyber Monday. Now merchants are increasingly holding week-long sales dubbing it “Cyber Week”. 

If you want to get in on the Cyber Week action too, then this template is a good starting point. 

You can get the template here.

More templates are also available 

The above are templates designed specifically for Black Friday and Cyber Week sales. 

However, SmartrMail has plenty of other templates you can use as well. Below are a few examples of them. 

Start sending now

With Black Friday approaching quickly, there’s no time to waste in getting your email campaigns out into people’s inboxes. 

The sooner your customers receive your emails with your sale offers, the sooner they’ll decide to shop with you instead of with one of your competitors. 

By connecting your store with SmartrMail and starting your 15-day free trial, you’ll be able to use these templates to get your emails out faster than ever before. 

You can connect your store with SmartrMail and get the templates here.

What’s the catch? 

Free Black Friday email templates? Free trial to send them to all your entire email list in time for Black Friday? It might seem too good to be true. 

There is no catch. 

The free trial is just that: free. Completely free. There’s no requirement to continue using SmartrMail after the 15 days nor do you have to upload any sort of payment details that we’d sneakily charge if you didn’t cancel after your trial expires. 

After your trial, it’s up to you whether you actively decide to continue on a paid plan (read: you have to actively upgrade to a paid plan yourself). 

If you have fewer than 1,000 subscribers, you’ll also have the option of continuing on our free plan as well. Albeit with slightly fewer features and no live chat support. 

The only thing close to a catch is that we currently only integrate with Shopify, Bigcommerce, Neto, PrestaShop, and Woocommerce stores. 

So if your store’s on any of these platforms, there’s no reason not to start a free trial to get these templates now! 

Additional Black Friday resources

Black Friday templates aren’t the only resource we have to make your job easier. 

To help inspire you further, we also have a collection of Black Friday emails along with examples of Black Friday subject lines which will be very useful in terms of getting people to open your email. 

We’ve also got plenty of other resources including past webinars and guides for Cyber Monday. You can check them all out in our Black Friday email marketing hub here.

The post The Best Black Friday Email Templates You Can Use Right Now appeared first on SmartrMail Email Marketing Blog.

And when it comes to sales events, few compare with Black Friday. 

Not only is it one of the biggest single days for sales, but it also kick starts the holiday shopping season. The time of the year where retailers and merchants roll out their biggest marketing campaigns.

This gives rise to some of the most creative, well executed campaigns you’ll see all year round. 

So whether you’re just curious to check out some of the very best Black Friday marketing campaigns of all time or are looking for inspiration for own campaigns, we’ve put together this list.

The All Time Best Black Friday Email Campaigns

It’s no surprise that some of the greatest marketing campaigns for previous Black Fridays involve email. According to Shopify, email marketing is the highest converting channel for Black Friday promotions with an average conversion rate of 4.29%. 

Email also gives you plenty of scope in terms of marketing automation, making it an incredibly easy channel to succeed with. 

As far as inspiration for your own email campaigns, look no further than the examples below. 

Apple

The genius behind Apple’s email marketing is how they’ve staggered out their emails in the lead up to Black Friday/Cyber Monday weekend. 

Instead of just blasting out an email campaign on Friday morning, they started early letting them build anticipation. 

This started with an email announcing (or teasing) their sale a couple of weeks before the sales weekend. As the date approached, a second email highlighting Apple’s exact offering was sent a week in advance.

By advertising their offer in advance, Apple is able to capture a greater share of consumers’ wallet before they decide to spend their money on other purchases. 

If you’re looking at running your own Black Friday email marketing, this is a strategy you can easily adopt too. For more tips on running email campaigns at this time of year, check out our Black Friday sale email tips here.

Steve Madden

Email marketing isn’t that useful if you don’t have anyone on your email list. 

Even though we doubt that Steve Madden’s email list was that small to begin with, they killed two birds with one stone with their early access email campaign. 

Offering people early access to your deals and offers makes them feel important and a part of an exclusive club. It also creates a sense of urgency as people want to take advantage of the opportunity before the offers are opened up to the public. 

On Steve Madden’s end, they’re growing their email list which lets them establish a long term relationship with their Black Friday shoppers. As opposed to just making a quick sale from them and not engaging with them again. 

The All Time Best Black Friday Social Media Campaigns

As Black Friday shoppers increasingly ditch bricks and mortar stores for the convenience of online shopping, it’s no surprise that retailers are also increasingly turning to social media. 

This has led to some incredible social media campaigns.

Kohl’s

Social media is intrinsically a two-way medium. 

Unlike with traditional media, you aren’t just broadcasting your message to your target audience. Instead your audience is able to respond back to you and interact with your brand. 

Smart social media marketers understand this and use it to their advantage. Just like Kohl’s Black Friday campaign. 

By asking their audience questions across their social accounts in the lead up to and during Black Friday, Kohl’s earned plenty of social media engagement. 

Social platforms like Facebook and Twitter love engagement on your posts. It increases the organic reach of their posts and lowers costs for any paid reach they may have been getting. 

If you follow in the lead of Kohl’s, just make sure you adquently monetize the attention by placing some clear calls to action in your posts. At the end of the day, you want to be converting people into customers after all. 

Pieminister

You don’t need a large social media following to run a successful social media campaign that reaches plenty of people.

Pieminister decided to team up with a well-known homeless charity to give away pies to shelters on Black Friday. 

By partnering with a much larger organization with a greater social following, Pieminister was able to expand the reach of their posts without spending big on advertising. This is particularly valuable when your competitors are likely bidding big over the holiday shopping season. 

The fact that Pieminister also found a heartwarming and worthwhile cause also helped with gaining organic traction on social. 

The All Time Best Black Friday Video Ads

Video ads are still a popular medium for running marketing campaigns during Black Friday, especially for larger retailers.

Even though you might not have the budget to execute your own video ads, these ads are still worth a watch.

AussieBum

By ripping off famous production house logos including 20th Century Fox, Warner Brothers and Marvel, AussieBum has created a fun and attention grabbing ad. 

It also helps that the ad is well and truly on brand and will resonate with their target audience.

Kohl’s

Being Kohl’s second entry on this list, it’s fair to say they do a great job with their Black Friday marketing.

This time they’ve created a parody of Rebecca Black’s Friday complete with their own offers.

There’s no denying that this is an old ad now, but that shouldn’t detract from how great it was when it ran. 

Rebecca Black’s Friday is an incredibly easy song to get stuck in your head, something that Kohl’s was aiming for with their ad too. By capitalizing on a social media phenomenon at the time, the ad also has a decent amount of shareability.

The All Time Best Anti-Black Friday Campaigns

Are you already sick of seeing so many Black Friday ads? Well we’ve got bad news for you: you’ll be seeing plenty more of them as November 24th draws closer. 

Good news is that these anti-Black Friday campaigns will serve as a good antidote. 

These are campaigns from retailers who are going against the grain of trying to maximize profits over the shopping holiday. 

Whether it’s to raise awareness of ethical consumption, a charitable cause or just to make a mockery of Black Friday, here are the greatest ant-Black Friday campaigns.

Patagonia

Patagonia is a brand that’s already well known for its emphasis on ethical consumption, and their Black Friday campaigns more than live up to this reputation. 

In 2011 they launched one of the first ever anti-Black Friday campaigns with their “Don’t Buy This Jacket” ad in the New York Times and online.

This wasn’t a one off either. 

In 2016 Patagonia donated 100% of its sales on Black Friday to nonprofit environmental groups around the world. 

Cards Against Humanity

Making a mockery of Black Friday has become a habit for Cards Against Humanity. 

Last year they held 99% off sale on a range of items from a Sony 4K TV to a bust of President Obama. They even sold cold hard cash letting you score a $100 bill for just $1. 

As you’d expect, supplies were severely limited on all the items, but the sale was real! 

In 2014 they even took down their entire product range from their online store and offered just one product instead: literal poop. 

But for all their pranks, their best is perhaps when they increased their prices by $5. 

What might seem like commercial suicide, actually increased sales compared to Black Friday the year before. 

Creating Your Own Black Friday Campaigns

We’re not going to lie. It’s going to be hard to match the creativity of these Black Friday campaigns. 

If you are now planning to go and create your own campaigns, you should at least have some inspiration. If you’re still struggling to come up with some ideas, check out what 18 experts came up with when we asked for their top Black Friday campaign ideas. 

As far as your email campaigns go, we also have plenty of other resources to help you including examples of great Black Friday emails and a list of subject lines you can use. 

We’ve placed all of these resources in our Black Friday/Cyber Monday hub that you can access below. 

Best of luck with your Black Friday campaigns!

The post The Best Black Friday Marketing Campaigns Ever appeared first on SmartrMail Email Marketing Blog.

The significance of this shopping event extends far beyond just a single day; it kicks off the holiday shopping season, driving a surge in consumer spending that often determines a brand’s annual success. With billions of dollars at stake, the competition among eCommerce brands to capture shoppers’ attention is fiercer than ever.

In such a high-stakes environment, the effectiveness of your email marketing can make or break your Black Friday campaign. 

One of the most critical elements of any email campaign is the subject line—it’s the first thing your audience sees, and it often determines whether they open the email or scroll past it. 

 A compelling subject line not only boosts open rates but also sets the tone for the entire customer experience, guiding them from inbox to checkout.

Crafting Black Friday email subject lines for e-commerce success

Crafting the right Black Friday subject lines is more than just a creative exercise; it’s a strategic move that can significantly impact your holiday season revenue. By leveraging urgency, personalization, and clear value propositions, you can cut through the noise of crowded inboxes and drive engagement. 

Ultimately, the success of your Black Friday email campaign hinges on your ability to connect with your audience from the moment they see your subject line, setting the stage for a successful shopping season.

That said, there are certain traits of an effective Black Friday subject line. 

Traits of an effective Black Friday Subject Line

There are specific traits that make a Black Friday email work — it would make the recipient open the email, consume the information in it and take appropriate action.

Here is a round-up of the traits for your reference while crafting Black Friday email subject lines.

It creates urgency and scarcity

Urgency and scarcity are powerful motivators that compel customers to act quickly before they miss out on a limited-time offer. By emphasizing deadlines or low stock, you can create a sense of FOMO (fear of missing out) that drives immediate action.

Example: “Last Chance! Black Friday Deals End Tonight!”

It uses customer data to personalize subject lines

Personalization enhances relevance of the subject line by using customer data. These could default or custom fields such as first names of the recipient or info about their past purchases. 

This personal touch increases the likelihood of the email being opened, as it feels more directly addressed to the recipient.

Example: “John, Your Exclusive Black Friday Deal Inside!”

It provides clarity and value

A clear and straightforward subject line that communicates the core offer or benefit will quickly grab attention. Shoppers appreciate knowing exactly what they’re getting, whether it’s a discount, free shipping, or a special bundle.

Example: “50% Off Everything—Black Friday Mega Sale!”

It piques interest

Curiosity-driven subject lines tease the content without giving it all away, encouraging the recipient to open the email to learn more. By sparking interest, these subject lines entice customers to engage with the email and explore the offers further.
Example: “You Won’t Believe These Black Friday Deals…”

The Ultimate List of 225 Black Friday Email Subject Lines for every imaginable scenario

We know writing subject lines from scratch is going to cost you endless hours of time and burning midnight oil. 

You should ideally use that time focusing on how to improve sales for your e-commerce store during the holiday season. 

Here is a comprehensive list of Black Friday email subject lines organized into various categories based on the timing, type, and unique traits of the email. 

a. Pre-Black Friday Sale Email Subject Lines

Traits: Build anticipation, offer sneak peeks, or give early access to loyal customers.

1. Ready for Black Friday? Get a Sneak Peek Now!
2. Early Access: Shop Black Friday Deals Before Everyone Else!
3. Black Friday Preview: Unmissable Deals Inside!
4. Get a Head Start: Black Friday Savings Start Now!
5. Shh… Our Black Friday Sale Is Coming Soon!
6. Unlock Early Bird Deals Before Black Friday!
7. VIPs Only: Pre-Black Friday Access Starts Now!
8. Exclusive: Pre-Black Friday Prices Revealed!
9. Be the First to Shop Our Black Friday Collection!
10. Black Friday is Coming—Are You Ready?
11. It’s Almost Here: Black Friday Deals You’ll Love!
12. Countdown Begins: Get Ready for Black Friday!
13. Early Black Friday Deals Just for You!
14. Mark Your Calendar: Black Friday Starts Soon!
15. Something Big is Coming: Black Friday Preview!
16. Don’t Wait! Early Black Friday Savings Inside!
17. Black Friday Teaser: Get Ready to Shop!
18. Pre-Black Friday Deals: Shop Before the Rush!
19. Sneak Peek: Our Best Black Friday Deals!
20. Get Ready: Black Friday is Just Around the Corner!
21. It’s Coming: Early Black Friday Access Inside!
22. Get Excited! Black Friday Preview Sale Starts Now!
23. Prepare Yourself: Black Friday is Almost Here!
24. VIP Early Access: Black Friday Deals Revealed!
25. Don’t Miss Out: Pre-Black Friday Sale Starts Soon!

b. Black Friday Sale Email Subject Lines

Traits: Announce the sale, highlight major discounts, and drive immediate action.

26. It’s Here: Our Biggest Black Friday Sale Ever!
27. Black Friday Starts Now: Save Up to 70%!
28. Shop Black Friday: Deals You Can’t Miss!
29. The Black Friday Event You’ve Been Waiting For!
30. Black Friday Blowout: Everything Must Go!
31. Your Ultimate Black Friday Shopping Guide Inside!
32. Don’t Miss Out: Black Friday Deals Live Now!
33. Black Friday Starts Now—Shop Before It’s Too Late!
34. This Black Friday: Shop More, Save More!
35. Our Best Black Friday Deals Are Live—Shop Now!
36. Black Friday Frenzy: Deals You’ll Love!
37. Ready, Set, Shop! Black Friday Deals Are Here!
38. Black Friday Special: Up to 50% Off Everything!
39. Black Friday Extravaganza: Huge Savings Inside!
40. Black Friday Madness: Deals You Can’t Ignore!
41. Black Friday Bonanza: Unbeatable Prices!
42. Your Black Friday Wishlist Just Got Better!
43. Don’t Miss the Hottest Deals This Black Friday!
44. Black Friday Mega Sale: Up to 80% Off!
45. It’s Finally Here: Black Friday Deals Await!
46. Shop Now: Black Friday Deals Won’t Last!
47. This Black Friday: Grab the Best Deals Before They’re Gone!
48. Black Friday is Live: Start Saving Now!
49. The Wait is Over: Black Friday Sale Starts Today!
50. Black Friday Price Drops: Shop and Save Big!

c. VIP Black Friday Sale Email Subject Lines

Traits: Exclusive deals, early access, and personalized offers for VIP or loyal customers.

51. VIP Access: Your Exclusive Black Friday Deal Inside!
52. As a VIP, You Get Early Access to Our Black Friday Sale!
53. For Our VIPs Only: Black Friday Just Got Better!
54. Your Black Friday VIP Pass: Extra Savings Await!
55. VIPs Get More! Extra 20% Off This Black Friday!
56. Exclusive VIP Offer: Early Access to Black Friday!
57. Because You’re Special: VIP Black Friday Deals Inside!
58. VIP Treatment: Shop Black Friday First!
59. You’re a VIP! Enjoy Early Black Friday Savings!
60. VIP Access Granted: Black Friday Deals Await!
61. VIP Preview: Get a Head Start on Black Friday Savings!
62. Early VIP Access: Unlock Black Friday Deals Now!
63. Just for VIPs: Black Friday Early Bird Discounts!
64. VIP Only: Get the Best Black Friday Deals Before Everyone Else!
65. Your VIP Status Means Extra Black Friday Savings!
66. VIP Black Friday Exclusive: Shop Before the Crowd!
67. Special Access: VIP Black Friday Deals Inside!
68. Black Friday VIP Sale: Sneak Peek Just for You!
69. VIP Offer: Save Big with Early Black Friday Access!
70. Your VIP Black Friday Pass: Shop Early and Save More!
71. Exclusive VIP Black Friday Deals You Don’t Want to Miss!
72. VIPs Get the First Look at Black Friday Discounts!
73. Enjoy VIP-Only Black Friday Offers—Shop Now!
74. As a VIP, You Get Extra Black Friday Perks!
75. VIP Early Access: Black Friday Deals are Live!

d. Extended Black Friday Sale Email Subject Lines

Traits: Encourage additional purchases by extending the sale period, often with a sense of urgency.

76. Black Friday Extended: More Time, More Savings!
77. Missed Black Friday? We’ve Extended the Sale!
78. Good News: Our Black Friday Sale Has Been Extended!
79. Can’t Get Enough? Black Friday Extended Just for You!
80. One More Chance: Black Friday Deals Extended!
81. Extended by Popular Demand: Black Friday Continues!
82. Black Friday Isn’t Over Yet—Shop the Extended Sale!
83. We’ve Extended Black Friday—More Deals, More Time!
84. Extended! Keep Shopping Our Black Friday Sale!
85. It’s Not Too Late: Black Friday Deals Extended!
86. Extended Sale: Black Friday Prices Still Available!
87. More Time to Save: Black Friday Extended!
88. Black Friday Extended—Don’t Miss Out!
89. Extended Black Friday Sale: Shop and Save More!
90. Good News: Black Friday Sale Extended for Extra Savings!
91. Keep Shopping: Black Friday Extended for a Limited Time!
92. Black Friday Extended: Grab Your Deals Before They’re Gone!
93. Last Chance to Shop: Black Friday Extended!
94. Extended Black Friday Sale: More Deals Just for You!
95. Black Friday Isn’t Over—Extra Savings Available Now!
96. Black Friday Sale Extended: Your Savings Continue!
97. Shop Extended Black Friday Deals—More Time to Save!
98. Extended by Popular Demand: Black Friday Savings Continue!
99. Don’t Miss the Extended Black Friday Sale—Shop Now!
100. Extended Sale Alert: Black Friday Deals Still Going Strong!

e. Last Chance Black Friday Sale Email Subject Lines

Traits: Final reminder to create urgency, emphasizing that time is running out.

101. Last Call: Black Friday Deals End Tonight!
102. Hurry! Last Chance to Save This Black Friday!
103. Final Hours: Don’t Miss Out on Black Friday Savings!
104. Last Chance for Black Friday Deals—Act Now!
105. This Is It! Last Day to Shop Black Friday Deals!
106. Don’t Miss Out: Final Hours of Black Friday!
107. Last Chance! Black Friday Ends at Midnight!
108. Time’s Running Out: Last Chance for Black Friday Deals!
109. Final Reminder: Black Friday Sale Ends Soon!
110. Last Chance to Score Black Friday Savings!
111. Act Fast: Black Friday Ends in Hours!
112. Last Minute Deals: Black Friday Sale Ending Soon!
113. Don’t Wait: Last Chance to Grab Black Friday Deals!
114. Final Countdown: Black Friday Deals Ending Soon!
115. Last Chance Alert: Black Friday Savings Disappearing!
116. Final Call: Shop Black Friday Deals Before They’re Gone!
117. Last Chance for Huge Black Friday Discounts!
118. Black Friday Ends Soon—Shop Now or Miss Out!
119. Last Opportunity: Black Friday Sale Ends Today!
120. Time’s Almost Up: Final Black Friday Deals Inside!
121. Last Chance! Don’t Miss Our Black Friday Deals!
122. Act Now: Last Hours of Black Friday Savings!
123. Hurry Up! Black Friday Deals End in a Few Hours!
124. Final Hours to Save Big This Black Friday!
125. Last Chance to Shop Black Friday—Don’t Miss Out!

f. Post-Black Friday Sale Email Subject Lines

Traits: Capitalize on momentum by encouraging shoppers to take advantage of remaining deals.

126. It’s Not Over Yet! Shop Our Black Friday Leftovers!
127. Black Friday’s Over, But the Deals Aren’t!
128. Missed Black Friday? Here’s One Last Deal!
129. After Black Friday: Extra Savings Just for You!
130. Black Friday May Be Over, But the Savings Continue!
131. Missed Out? Grab These Post-Black Friday Deals!
132. Still Shopping? Post-Black Friday Deals Inside!
133. One More Shot: Post-Black Friday Sale Starts Now!
134. Post-Black Friday Savings—Don’t Miss Out!
135. Black Friday’s Done, But We’ve Got More Deals for You!
136. Keep the Savings Going: Post-Black Friday Sale!
137. Black Friday Over? Enjoy Extra Discounts Inside!
138. Post-Black Friday Sale: Shop the Deals You Missed!
139. Didn’t Get Enough? Post-Black Friday Offers Await!
140. Last Chance: Post-Black Friday Deals Ending Soon!
141. Don’t Miss Our Post-Black Friday Clearance Sale!
142. Continue the Savings: Post-Black Friday Offers Live Now!
143. Shop Our Post-Black Friday Sale Before It Ends!
144. Black Friday May Be Over, But We’ve Got More Deals!
145. Still Here: Post-Black Friday Discounts Just for You!
146. Wrap Up Your Shopping with Post-Black Friday Deals!
147. Extra Savings Inside: Post-Black Friday Sale!
148. Shop Now: Post-Black Friday Deals Still Available!
149. Your Post-Black Friday Savings Are Waiting!
150. Missed Black Friday? Enjoy Extended Deals Now!

g. Urgency-Driven Black Friday Sale Email Subject Lines

Traits: Use time-sensitive language to create a strong sense of urgency and drive immediate action.

151. Act Fast! Black Friday Deals Won’t Last!
152. Hurry! Limited Time Black Friday Offers Inside!
153. Only a Few Hours Left—Shop Black Friday Now!
154. Last-Minute Black Friday Deals—Don’t Miss Out!
155. Limited Stock! Black Friday Deals Going Fast!
156. Time’s Almost Up! Black Friday Ends Tonight!
157. Tick-Tock! Black Friday Savings Won’t Last!
158. Only a Few Left! Black Friday Items Selling Out!
159. Don’t Wait! Black Friday Deals Disappearing Soon!
160. Final Hours! Last Chance to Save This Black Friday!
161. Rush In! Black Friday Prices End Soon!
162. Last Call: Black Friday Deals Ending in Hours!
163. Don’t Delay! Black Friday Sale Ends Soon!
164. Almost Over: Black Friday Discounts Ending Tonight!
165. Hurry! Limited Time to Get Your Black Friday Savings!
166. Act Now: Black Friday Deals Ending Fast!
167. Final Countdown: Black Friday Savings Ending Soon!
168. Shop Now or Miss Out: Black Friday Deals Ending!
169. Urgent: Last Chance to Get Black Friday Discounts!
170. Ending Soon: Don’t Miss Out on Black Friday Deals!
171. Last Few Hours: Black Friday Sale Ending Soon!
172. Final Opportunity: Black Friday Prices Will Rise!
173. Ending Soon! Grab Your Black Friday Deals Now!
174. Time’s Running Out: Last Chance for Black Friday Offers!
175. Final Hours to Score Big Black Friday Savings!

h. Black Friday Sale Email Subject Lines with Emojis

Traits: Use of emojis to capture attention and add a visual element to the subject line.

176. It’s Here: Our Biggest Black Friday Sale Ever!
177. Black Friday Alert: Save Up to 60%!
178. Hot Deals: Black Friday Starts Now!
179. Time’s Running Out: Black Friday Ends Tonight!
180. Black Friday Gift Guide: Deals Inside!
181. Black Friday Blowout: Up to 70% Off!
182. Don’t Miss Out: Black Friday Sale Going Fast!
183. Get Ready for Black Friday: Deals Await!
184. Flash Sale: Black Friday Starts Now!
185. Shop Our Best Black Friday Deals—Hurry!
186. Black Friday Frenzy: Discounts You’ll Love!
187. It’s Here: Black Friday Mega Sale!
188. Shop Now: Black Friday Deals Up to 50% Off!
189. Black Friday Special: Unwrap Huge Savings!
190. Black Friday Madness: Don’t Miss These Deals!
191. Get Ready to Save Big This Black Friday!
192. Black Friday Savings Are Live—Shop Now!
193. Hurry Up: Black Friday Prices Won’t Last!
194. Exclusive Black Friday Deals Just for You!
195. Black Friday Sale: Shop Before It’s Gone!
196. Huge Discounts Inside: Black Friday Event!
197. Last Chance: Black Friday Deals Ending Soon!
198. Black Friday Blowout: Extra Savings Await!
199. Hot Black Friday Deals: Shop and Save Big!
200. Black Friday Alert: Don’t Miss These Offers!

i. Specific Offer-Based Black Friday Sale Email Subject Lines

Traits: Highlight specific types of offers such as discounts, BOGO (Buy One, Get One), or free shipping.

201. Black Friday Exclusive: 50% Off All Items!
202. Buy One, Get One Free—Black Friday Only!
203. Save $100 on Orders Over $500 This Black Friday!
204. 25% Off Your First Purchase—Black Friday Special!
205. Extra 20% Off Sale Items This Black Friday!
206. Black Friday Deal: Free Shipping on All Orders!
207. Black Friday Flash Sale: Up to 60% Off!
208. 30% Off Everything—Black Friday Deal Ends Soon!
209. Buy 2, Get 1 Free—Black Friday Offer!
210. Save 40% on Bestsellers This Black Friday!
211. Black Friday Only: 15% Off Sitewide!
212. Limited Time: $50 Off Orders Over $200!
213. Black Friday Deal: 10% Off New Arrivals!
214. Buy One, Get 50% Off Your Second Item!
215. 20% Off All Electronics—Black Friday Special!
216. Flash Deal: 40% Off Select Categories!
217. Save Up to 70% on Clearance Items This Black Friday!
218. Black Friday Special: Free Gift with Purchase!
219. Extra 25% Off Sale Items—Today Only!
220. 50% Off All Shoes—Black Friday Only!
221. Get $20 Off Your Purchase of $100 or More!
222. Exclusive Offer: 35% Off Sitewide for Black Friday!
223. Black Friday Steals: Save 30% on Home Goods!
224. Special Deal: 45% Off All Accessories!
225. Black Friday Sale: 10% Off All New Arrivals!

Best Practices for Crafting Black Friday Email Subject Lines

Keep It Short and Sweet

Short and concise subject lines are crucial for capturing attention quickly. Aim for 40-50 characters to ensure your subject line is fully visible on most devices. 

Brevity helps convey your message clearly and immediately, increasing the likelihood of your email being opened.

Optimal Length for Mobile Devices

With a significant portion of emails read on mobile devices, it’s important to consider how your subject line appears on smaller screens. 

Keep your subject lines within 30-40 characters to ensure they display properly and grab attention even on mobile.

Include Actionable Words

Using actionable words in your subject lines encourages recipients to take immediate action. Words like “Shop,” “Discover,” “Save,” and “Get” create a sense of urgency and motivate readers to open your email and engage with your content.

Using Verbs That Drive Action

Verbs that inspire action can significantly impact your open rates. Strong, action-oriented verbs such as “Unlock,” “Claim,” and “Snag” push recipients to act quickly and take advantage of the offer or content in your email.

Conduct A/B Testing to Find Successful Variants

A/B testing different subject lines is essential for optimizing email performance. By testing variations, you can determine which subject lines resonate best with your audience, leading to higher open rates and more effective email campaigns. Regularly perform A/B testing to refine your approach and improve results.

Plan to Avoid Spam Triggers

Certain words and phrases can trigger spam filters, causing your emails to end up in the junk folder. Avoid using excessive punctuation, all caps, or spammy phrases like “Free,” “100%,” or “No Cost” to ensure your emails reach your recipients’ inboxes.

Highlight Exclusive Offers

During Black Friday, emphasize the exclusivity of your deals to stand out. Subject lines that mention “Exclusive,” “Limited Time,” or “VIP Access” create a sense of urgency and specialness, motivating recipients to open your email to discover the unique offers.

Use Urgency to Persuade action

Black Friday is a high-pressure shopping event, so your subject lines should reflect urgency. Phrases like “Ends Soon,” “Last Chance,” and “Final Hours” can drive immediate action and create a sense of urgency that compels recipients to act quickly before the deals are gone.

Personalize for Better Engagement

Personalization can significantly enhance the effectiveness of your Black Friday emails. Use data such as past purchase behavior or browsing history to tailor subject lines with personalized offers, making the email more relevant and appealing to the recipient.

Emphasize Time-Sensitive Offers

Black Friday is all about limited-time deals, so make sure your subject lines reflect this urgency. Highlighting the limited availability of offers or mentioning specific deadlines (e.g., “Today Only” or “While Supplies Last”) can drive quicker actions from recipients.

Now That You Have Plenty of Black Friday Email Subject Line Ideas… 

By now you should have plenty of Black Friday subject line ideas to choose from or get inspired by.

You might even find that now the problem isn’t coming up with ideas for subject lines, but rather choosing between multiple ones you want to use. 

Thankfully, SmartrMail has A/B testing tools so you can try out different subject lines and see which delivers the best open rates. This is available to all users and we have a comprehensive guide on A/B testing too.

We also have a guide on writing subject lines that includes more general best practice tips to writing subject lines that compel subscribers to open the email such as including a call to action. 

The only thing that’s left is to actually create your email design and get it sent to your list!

PS: Wanting to get a head start on your Christmas email marketing? Check out our list of Christmas email subject lines.

Frequently Asked Questions (FAQs) About Black Friday Email Subject Lines

The post 225 Best Black Friday Email Subject Lines to Skyrocket Your Holiday Sales appeared first on SmartrMail Email Marketing Blog.

The importance of personalization 

Given it costs so much to acquire a customer, the challenge for marketers is to ensure a customer’s first purchase is not their last. 

So having your customers open your emails, and engage with your content and offers is key to doing this. 

We know personalization works – Salesforce reported 29% higher unique open rates and 41% higher unique click rates – so personalization is your friend when it comes to higher engagement with your content. 

Recipe for great email personalization 

A recent survey found only 21% of consumers find emails to be memorable after two months and noted that the aim of the game is to drive repurchases, this is a metric that needs work.  

• Relevance – ensure the email content is relevant to your customer. Abandoned cart emails are a classic example, as are anniversaries and other notifications relevant to how your customer may use your product. 

• Timely – a relevant email sent at the wrong time is not overly helpful – Dollar Shave Club are famous for keeping their customers engaged just when they need to restock. 

• Comes from a human – making your organisation accessible to your customers is key, as in this day and age consumers are inundated with noise from “noreply” email addresses. Level up the way you engage with your customers by sending messages from a real person. 

• Don’t be creepy – even if you had a massive database with incredibly rich customer profiles, your customers might get a bit spooked if you told them about everything you knew about them. Remember when Target figured out a teen was pregnant before her parents knew? 

• Think about your subject line – make sure your subject line is aligned to the content of your message and is personalized wherever possible. 

• Segment wisely – sending a personalized email to the wrong person can have the opposite impact to what you were hoping for. So double-check the offers you are sending, along with any dynamic content your email templates are constructed with, are going to be OK with the audience you have segmented. 

Examples of great email personalization 

Koerner Wines 

Koerner Wines are arguably setting the benchmark for email personalization by sending personalized videos to each of their customers by using Video to cut through the noise. 

• Comes from a person – the winemaker is the one sending the video to the customer, and the “reply to” is set to his email address for the ultimate in personalization 

• Highly relevant – The winemaker speaks about the product, making for a very memorable digital experience, 

• Timely – the video is sent (via email) within a week of the purchase, ensuring the Koerner brand stays with their customers long after their first purchase, helping to drive re-purchases. 

• Not creepy – the content is all about the product the customer has purchased, and how they can get maximum enjoyment from it. Because of the richness of video, Koerner Wines can be sparing when it comes to needing to personalize the email text. 

• Interesting – to the point their customers feel they have just visited a vineyard! 

You can watch the Koerner video here, and read more about their success here.

Nomad 

Nomad’s abandoned cart email ticks many of the above boxes. 

• Highly relevant – as it’s referring to an action the customer took on their website 

• Timely – the email was sent within a day of the customer abandoning their cart 

• It’s not creepy – they spared including lots of information about the customer, noting they could have been tempted to make a reference to their location (from their IP address) among other things. 

• It’s humorous – helping drive a high level of interest in the content. 

Grammarly 

Grammarly have set up anniversary emails to keep their customers engaged long after their purchasing decision. 

• Relevance – they make mention to their customers use of the software 

• Timely – although it is a fairly “random time” for the consumer, Grammarly make the timing important by tying it back to an anniversary. 

• Quality segmentation – grammarly have segmented their customers down to the point where they can generate these anniversary emails in an “always on” manner 

Opentable 

After visiting a restaurant a consumer has been shortlisted from OpenTable , they receive a follow-up asking for their feedback. Aside from some fantastic layout and cross-promotion of their mobile app (aimed to help the customer), the email is: 

• Highly relevant – as it clearly shows the name and a picture of the restaurant they visited 

• Timely – is sent shortly after the meal for maximum impact 

• Not creepy – they kept the email on point, and avoided the temptation to share more of the customer’s profile with them (for example location preferences, meal types, etc) 

• Interesting – invites the user into the community to engage more actively 

Hawaiian Airlines 

Loyalty programs and airlines go hand in hand, and keeping customers engaged is key. Hawaiian Airlines use the customers birthday as a way to provide a personalized offer to them and keep them engaged: 

• Relevance – it’s targeted specifically at the member of their loyalty program and makes reference to that 

• Timely – by using the customer’s birthday they have made the email timely and relevant 

• Quality segmentation – as they used data in their database to ensure it is only sent to customers on their birthdays. Bonus points could have been awarded should Hawaiian have provided a shortlist of destinations relevant to the customer – although it may have bordered on creepy if not done correctly. 

The post 5 Great Examples of Email Personalization appeared first on SmartrMail Email Marketing Blog.